Nokia 6
A new Nokia 6 smartphone is seen in this handout image released by HMD to Reuters on Jan. 7, 2017. HMD/Reuters

Nokia has finally made its comeback to the smartphone industry and it seems the company is back with a bang.

The company's Nokia 6 will go on sale via JD.com in China on Jan. 19 for a price of 1,699 Chinese Yuan ($245). If the registration numbers for the Nokia 6 are any indication, it seems that the Nokia brand has still got consumer loyalty. The number of registrations for the device recently crossed 420,000.

However, registrations are not the same as pre-orders.

JD.com, the exclusive retailer for the device, offers two kinds of registrations — free and paid. Priority is given to paid reservations which are made for 66 Chinese Yuan (around $9.57). The paid reservations currently stand at 9,200 while free reservations are currently at 411,470. There is a wide disparity between the two, but that has been the case even for Chinese smartphone releases, including phones such as the Xiaomi Mi Note 2.

Although the Nokia 6 is a budget device — going by its price tag — it does have some mid-range features, such as a 5.5-inch full HD display with 2.5D Gorilla Glass, 4GB RAM, 64 GB internal memory and a 16-megapixel rear camera with f/2.0 aperture and phase detection autofocus. The device also has an 8-megapixel front camera, a Qualcomm Snapdragon 430 processor and a 3000 mAh battery.

HMD Global hasn’t put out any information regarding the U.S. availability of the device. The company will be present at Mobile World Congress 2017 in Barcelona in February and is expected to unveil its high-end device, the Nokia 8, at the event.

HMD Global has indicated in a leaked official slide that it will launch 7 phones this year targeting different price segments.