Tokyo's annual New Year tuna auction ended Tuesday without the usual jaw-dropping bidding war, with the country's "Tuna King" holding back on gunning for the top fish, citing the pandemic woes affecting the restaurant industry.

Self-styled "Tuna King" Kiyoshi Kimura has spent millions of dollars at the auction in the past, but said he wanted to show restraint because of the pandemic
Self-styled "Tuna King" Kiyoshi Kimura has spent millions of dollars at the auction in the past, but said he wanted to show restraint because of the pandemic AFP / Behrouz MEHRI

The most expensive fish of the day -- a 208-kilogram (459-pound) bluefin caught off the northern Aomori region of Japan, known for its quality tuna -- was bought by another bidder for 20.84 million yen ($202,000).

Yukitaka Yamaguchi, a famous wholesaler and television personality, bought this year's top fish jointly with a major food business
Yukitaka Yamaguchi, a famous wholesaler and television personality, bought this year's top fish jointly with a major food business AFP / Philip FONG

That is just a fraction of the millions of dollars that sushi businessman and self-proclaimed "Tuna King" Kiyoshi Kimura has shelled out in recent years to secure the bragging rights that come with buying the auction's top tuna.

Japan's New Year tuna auction often results in eye-popping sums being bid for the top fish
Japan's New Year tuna auction often results in eye-popping sums being bid for the top fish AFP / Philip FONG

Last year, Kimura paid $1.8 million for a 276-kilogram (608-pound) bluefin, and in 2019 he paid a record $3.1 million for a 278-kilogram (613-pound) fish.

At this year's auction, no spectators were allowed, and buyers and sellers wore masks and sanitised their hands
At this year's auction, no spectators were allowed, and buyers and sellers wore masks and sanitised their hands AFP / Philip FONG

But Kimura said he wanted to show restraint this year as the raging pandemic has caused so much suffering to restaurants and other businesses.

"I didn't go for the highest bid this year because this is the time for self-control," Kimura told journalists who gathered to see him after the pre-dawn auction at the Toyosu fish market.

The top tuna this year was a bluefin which sold for just over $200,000, a comparatively small amount
The top tuna this year was a bluefin which sold for just over $200,000, a comparatively small amount AFP / Philip FONG

"I didn't think it was appropriate to go all festive this time," he said.

Kimura usually uses his purchases to secure national news coverage for himself and his successful sushi chain.

Normally, after winning the annual bidding war and taking his expensive investment back to one of his restaurants, he fillets the fish with a sword-like blade, creates sushi out of it and serves it to customers at no extra charge, all in front of an army of television cameras.

The most expensive tuna this year was acquired jointly by a famous wholesaler named Yukitaka Yamaguchi, a frequent guest on television shows who supplies top sushi restaurants, and a major food business, according to local media.

For this year's auction, fish wholesalers wore masks and sanitised their hands as they examined the texture of tail meat from fresh and frozen tuna by touching, smelling and sometimes tasting pieces of it.

Spectators were not allowed to attend the event, now held at a market called Toyosu after the city's world-famous fish market relocated there from its old site, Tsukiji, in 2018.

Japan