Pandora Premium Launch Date Is Here: Cost, Perks And Features Of New Service

Pandora Premium launched Tuesday to everyone, no invite or RSVP necessary. The service that initially launched to only some users in March costs $9.99/month and new users can access a free 60-day trial.

The new Premium service allows users to pick their favorite songs or albums to create custom playlists. But if users aren’t feeling up to building an entire playlist they can use the “add similar songs” option that will help round out the list.

Read: How do Spotify, Soundcloud and Pandora Premium compare?

Users can also access a list of every single song they’ve given a thumbs up in the app. These songs are in the well named “My Thumbs Up” playlist. Pandora also added an offline listening option like that of Spotify and Apple music.

Pandora also offers other options like Pandora Plus that features offline listening and skips but not the perks of picking and choosing songs for custom playlists, although it is less expensive. The Premium services offers all of the advanced features users could want.

To promote the new service Pandora launched a new campaign focusing on the customer with the slogan “Sounds like you.” It features big artists like Daya, Big Sean, Keith Urban and more. Each artist curated a playlist now available on the service.

The service is competitive with Spotify. The differences come in with the plan options. While Pandora offers Plus and Premium, Spotify offers family options that bring the price down significantly at just $14.99 a month for up to six people, as well as student discounts.

Pandora Premium is available on iOS and Android devices and the original free Pandora Radio is still available.