'Pokémon Go' Valentine's Day Event: Updates Include Easier Pink Pokémon Catching, Faster Candy Gains

Valentine’s Day is just around the corner and for Pokémon Go users, the holiday means some special events are coming to the mobile game.

Developer Niantic announced a Pokémon Go Valentine’s Day event and for the special Pokémon Go Valentine’s Day event, it’ll be easier to find and catch pink-colored Pokémon like Chansey and Clefable when you’re navigating through the game. Gen 2 baby Pokémon Cleffa, Igglybuff and Smoochum will also be more likely to hatch from eggs.

Elsewhere, lure lifespans to catch Pokémon at stops will be increased to six hours and candy walking rates from companion Pokémon will be doubled. The promotion starts 2 p.m. EST Feb. 8 and runs until the same time Feb. 15.

The promotion is the latest seasonal event from the mobile Pokémon game as it works to keep users engaged after its massive launch last summer. The game has launched similar events for Christmas and New Year’s Eve that featured opportunities to catch rare or seasonal Pokémon, along with boosts to in-game experience or items.

Pokémon Go’s seasonal events are also expected to lead up to a suite of major updates for the game, such as rare Pokémon. While the developer has yet to confirm the scope or schedule for these updates, fans have found hints in regular app updates for Pokémon Go .

In a January update, fans found mentions within the app’s code that teased new features like advanced evolution items, user avatar updates and the formal introduction of Gen 2 Pokémon. The Pokémon Company has also hinted it might release an additional accessory for Pokémon Go after the success of the Pokémon Go Plus, a $35 wristband that alerts players when a Pokestop or Pokémonare nearby.