The Good Humor Ice Cream Truck Is Back And Bringing Smiles And Frozen Treats With A Tweet
The ice cream man is coming!
Soon, the good people of Boston, New York, Philadelphia and Washington will be able to conjure up ice cream -- with a tweet. Good Humor is relaunching its ice cream trucks with a "Welcome to Joyhood" tour.
Caution: NSFW Language
According to Advertising Age, the Good Humor trucks left the streets when gas prices rose in the 1970s, relegating the ice cream brand to convenience- and grocery-store freezers. Now, as it attempts to move into the social-media age, a quick tweet to @GoodHumor may bring a truck to you.
Hello, New York! Tweet using #JoyhoodNYC & the Good Humor Man may bring free frozen treats right to your door! pic.twitter.com/426tBVPy4t
— Good Humor (@GoodHumor) June 18, 2015
The truck has already been spotted around New York, hitting Rockefeller Center's SNY Plaza Thursday.
Come meet @MrsMet, Keith Hernandez & I right now at #JoyhoodNYC for some delicious @GoodHumor treats in @SNYtv Plaza! pic.twitter.com/9BREcKX6xv
— Mr. Met (@MrMet) June 25, 2015Kudos to @goodhumor for spiffing Rockefeller Center w/ free 'scream today. #JoyhoodNYC pic.twitter.com/ycwoJ9QxwW
— Dave Armon (@daveyarmon) June 25, 2015Get your summer started! GH in NYC @GoodHumor #joyhoodnyc pic.twitter.com/GAdk5AUHQD
— Leslie Miller (@KeeganFeilds) June 25, 2015While Good Humor isn't the first ice cream brand to employ Twitter -- the Big Gay Ice Cream Truck has been using the microblogging platform for years -- this is certainly a welcome development. Meanwhile, its trucks will blast rock 'n' roll rather than traditional ice cream truck music.
Mister Softee has not issued a response to Good Humor's initiative.
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