Rihanna Signs $10 Million Deal For Fenty Beauty, Plans To Cater To ‘Diverse’ Audience

Fresh off the successful release of her latest album, “Anti,” Rihanna has another big project under way. The “Work” singer has signed a major deal with LVHM Moet Hennessy Louis Vuitton’s Kendo division to create a line of makeup, and it’s going to be major.

According to Women’s Wear Daily, the deal is worth a whopping $10 million. Rihanna, 28, will be curating a cosmetics line called Fenty Beauty, which will cater “to a huge and diverse global audience,” according to Kendo CEO David Suliteanu. Few details are known about the deal or what Rihanna’s line will include, but Suliteanu and the rest of the Kendo team is optimistic that it will be successful.

“We are aiming for the stars,” he said.

In addition to beauty- and music-related ventures, Rihanna has been working tirelessly to expand her fashion empire. The Grammy award winner launched a collection with Puma in February. She has since released two very different styles of sneakers with the brand and is gearing up for yet another. On Tuesday it was announced that Rihanna had teamed up with Puma once more, this time for the release of a pair of fur slide sandals. Refinery29 reports that the sandals will be released on April 22. They come in baby pink and will cost $80 a pair.

Fenty Beauty will be Rihanna’s second go-around in the beauty industry. The “Kiss It Better” songstress first teamed up with makeup giant MAC Cosmetics in 2013, and the release of her first collaboration with the beauty brand was so successful it lead to three more in 2014 and 2015. With them she created lip products, eye shadow palettes, powders and more.

It's not clear when the Fenty Beauty line will be released.