Samsung Galaxy S7: Expect No Major Design Overhaul; Performance, Cost Cutting To Take Priority, Says Report

Samsung changed the look and feel of the Galaxy S series of devices by giving a complete design makeover for the Galaxy S6 lineup. Speaking of successor Galaxy S7, a new report from Korea said there would be no over-the-top design changes in the upcoming flagship.

According to The Korea Times, Samsung will keep the design changes on the Galaxy S7 as low as possible to save cost. If true, the upcoming handset could look similar to the glass and metal clad Galaxy S6. Although the look of the exterior is reported to remain the same, Samsung is apparently working to improve the camera quality and processor performance, in addition to introducing several new features.

The same Korean source said Samsung gained market share not from high-end Galaxy S series but from the low-end Galaxy J lineup of devices during the third quarter of 2015. This emphasizes the fact that affordable price structure combined with good-to-moderate configuration works better than running behind ultra-thin metal design.

Spec-wise, the Galaxy S7 is believed to come powered by both Exynos 8890 SoC and Qualcomm Snapdragon 820 processor. While the Exynos version will reportedly power the batch headed to most of the regions, the Qualcomm chipset will be part of handsets earmarked for the U.S. and China. Not to forget, the Exynos 8890 made history recently by amassing 100K+ score in AnTuTu benchmark test.

As far as the release date goes, the Galaxy S7 is expected to be introduced in the annual “Samsung Unpacked” event scheduled for Feb. 21, which is a day before the MWC 2016 event, Phone Arena reported. In any case, readers are advised to take the reported Galaxy S7 specifications, features and release details with the proverbial pinch of salt as the South Korean tech giant has not confirmed any information so far.