Sex and Shoes, Both Lose to Smartphones

Continuous growth of smartphone market in the U.S. clearly reflects how people are attached to their cellphones, but a report from TeleNav shows how willing Americans are to compromise on other things in their life so that they can cling on to the handset.

A recent report from Nielson’s May survey showed 38 percent in the U.S. now own a smartphone and 55 percent of those who purchased a new handset in the past three months reported buying a smartphone instead of a feature phone.

The smartphone users are more attached to their phones compared to the feature phone users, with iPhone users leading the race.

One third of the users are willing to give up sex for a week than their mobile phone, one fifth were willing to go shoeless and 70 percent were willing to give up alcohol.

According to the Telenav survey, 22 percent of smartphone users said they'd rather go for a week without seeing their significant other than to have to forfeit their phone compared to just 14 percent of feature phone users.

However, according to the report, iPhone users were more likely than their Android or Blackberry counterparts to compromise on their significant other, dinners and shoes.