Social Media Day is celebrated every year on June 30 to emphasize its impact and the role it plays in global communication.

The first social media platform was launched in 1997 and was named Sixdegrees. Now, social media platforms are in abundance, with each new one evolving and adding more features to help better ways to communicate.

However, social media platforms not just help in communication, but also provide assistance in increasing visibility, spreading news faster and also educating people.

Here are some quotes that highlight the role of social media in society, courtesy of Influencer Marketing Hub.

  • "Social media is about sociology and psychology more than technology." - Brian Solis
  • "Think about what people are doing on Facebook today. They’re keeping up with their friends and family, but they’re also building an image and identity for themselves, which in a sense is their brand. They’re connecting with the audience that they want to connect to. It’s almost a disadvantage if you’re not on it now." - Mark Zuckerberg
  • "Social media is not a media. The key is to listen, engage, and build relationships." - David Alston
  • "Social media allows big companies to act small again." - Jay Baer
  • "Social media will help you build up loyalty of your current customers to the point that they will willingly, and for free, tell others about you." - Bonnie Sainsbury
  • "Social Media puts the 'public' into PR and the 'market' into marketing." - Chris Brogan
  • "Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo or update your status, you are contributing to your own digital footprints and personal brand." - Amy Jo Martin
  • “Search is about figuring out what people are looking for when they enter keywords into their favorite search engine. Social media is what people are actually saying to each other; they’re telling us what they’re looking for. We, as marketers, should be able to fit it all together pretty nicely.” - Norm Elrod
  • "Social media is here. It’s not going away; not a passing fad. Be where your customers are: in social media." - Lori Ruff
  • "The beauty of social media is that it will point out your company’s flaws; the key questions is how quickly you address these flaws." - Erik Qualmann
social media
A new tool letting TikTok creators charge monthly subscriptions for live streams is part of a competition between social media platforms to be preferred venues for content that attracts big audiences. AFP / DENIS CHARLET
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