Baselworld, the world's premier watch and jewelry show, is adopting new communication channels to promote the importance of the trade show for the luxury goods industry.

The 2011 show, which will run from March 24-31 in Basel, Switzerland, is a unique platform for the industry to exhibit their latest developments and innovations. Every year, thousands of industry personnel, business tycoons and media bodies take part in the event to know about the latest information in the watch and jewelry industry.

For the upcoming event, organizers are giving its guests from across the globe the opportunity to engage in direct and uncomplicated communication with the show.

Through popular social sites like Facebook, Twitter, Youtube and Flickr, users will now be able to comment on and discuss new innovations, pool their experience and ask questions about the show.

Besides this, the latest information on the setting up of the show will be included in the profile contents, together with all the news on the world's most important event for the watch and jewellery industry

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