Mattel announced on Wednesday a multi-year deal with Elon Musks’ Space X to create a line of space adventure toys.

The California-based toy company says that it wants to “spark limitless play patterns for the space explorer in every kid" now that "space exploration advances more quickly than ever before." The new space line will become available starting in 2023 through Mattel's Matchbox brand as well as Mattel Creations.

“We take pride in our ability to create products and experiences that honor cultural moments and inspire humankind,” said Nick Karamanos, SVP Entertainment Partnerships at Mattel in a press release.

“At SpaceX, we believe that a future in which humanity is out among the stars is fundamentally more exciting than one in which we are not,” said Brian Bjelde, Vice President at SpaceX. “We look forward to working with Mattel to help inspire the next generation of space explorers and enthusiasts,” it added.

The move comes following Mattel and the International Space Station National Lab recently sending two Barbie dolls to space to encourage girls to pursue careers in STEM. Mattel and Musk also have worked together in the past with the remote control “MEGA Tesla Cybertruck” which was released in October of 2021.

Mattel is also currently in the works of the production for its “Barbie” movie which is also set to be released in 2023. Mattel CEO Ynon Kreiz told CNBC News last week that the movie will be a “cultural event.”

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