IBTimes Spotlight

Digital marketing that works - this is the promise Locallogy delivers to its clients. The Columbus-based B2B marketing company knows the ins-and-outs of the Internet to help businesses take full advantage of what it offers. Online marketing specialist Darren Clifford, together with Clive Clifford, founded Locallogy to offer services including search engine optimization, web design, pay-per-click advertising, rapid website platform and local listing. 

With the abundance of B2B marketing firms, Locallogy offers some interesting points on why it stands out from the rest. The marketing firm positions itself as someone that understands the inner workings of a small business. Locallogy is also focused on delivering good ROI for its clients. It knows that its partnership with its clients is based on the promise of improved customer engagement and better business statistics.

Residential cleaning service The Maid MA asked Locallogy to help it increase its visibility on the Internet. The collaboration started in 2010. It began by understanding the work of the company, including how its franchise works. Since then, the B2B marketing company has helped the residential cleaning service to see a 180% jump in website traffic and a 39% hike in total conversions since 2016.

The home of marketing engineers -- this is what The Shipyard is all about. The B2B marketing company takes pride in being a place where data geeks, strategists, designers and storytellers come and collaborate to help businesses grow their brand.

The Shipyard’s story began with the mission of giving businesses more than what they expected with their marketing money. The company promises to make the investment worthwhile. Clients can expect to see an increase in new customers and a quicker pace in building sales. It takes advantage of what data science offers and transforms it into campaigns that work and targets the real consumers for a certain brand. 

The Columbus-based firm offers a wide range of services including marketing attribution, creative experimentation, media planning & buying, brand strategy, advertising campaign development and social & digital strategy.

The Shipyard was behind several B2B marketing efforts. It helped American Electric Power shift its brand from being known as the old energy to new energy that embraces the power of cleanliness, innovation and community involvement. Natural beauty brand Weleda, lawn care provider Scotts and financial institution Co-Op Financial Services are its other clients.

MurphyEpson boasts of its 30 years of experience in the world of marketing. In those years, the firm has mastered the art of branding, reputation management and communication for businesses in the public and private sectors as well as nonprofit organizations. 

The company offers the most-needed marketing solutions by businesses. Some of which are branding & visual identity, community engagement, media relations and digital advertising. 

The Ohio Departments of Health and Transportation decided to seek help from the B2B marketing company when it was developing the state government’s Your Move campaign. The project was to highlight the benefits of active transportation and the importance of maintaining safe bus lanes, bike lanes and walking paths in the state. MurphyEpson helped the state agencies with branding, community engagement, public relations and social media for the roll-out of the program. 

The company has also worked on campaigns for Choice Property Resouces, Finance Fund, Grow Power and the Mid-Ohio Regional Planning Commission’s Insight2050 project.

This company is dedicated to helping businesses turn their vision into reality. Priority Designs was founded by Paul Kolada as a passionate firm aiming to help its clients come up with successful products and brands. 

Since its beginnings in 1990, the company has hurdled all obstacles by sticking to its principles. Priority Designs know organizational hierarchy does not bring anything to the plate. With this in mind, the company always ensures that there is no barrier between the client and itself in any project. By eliminating the barrier, the company is able to hear the client’s concerns and issues. On the client’s side, they would feel more at ease to share its dilemmas with the agency. 

American Standard is its first client. One of the many projects handed by the company to Priority Designs was the faucet line for bathrooms and kitchens to be launched by the company. It ensured that the design and manufacturing of these products create an emotional connection with the target audience.

Home speaker brand Aiwa, sportswear manufacturer Rawlings and healthcare brand Homemedics Footbaths are some other clients of Priority Designs.

Spacejunk is committed to seeing its clients succeed by implementing outstanding ideas. The company specializes in motion graphics and live-action videos. This firm works hand in hand with businesses to create a unique digital experience that easily attracts the attention of its client’s target audience. 

The B2B marketing company was founded by Mike Blosel and Rob Dierken. It initially operated as a two-man team at Mike’s attic. Spacejunk has since grown to include more creatives including animators, producers, video editors and designers. 

When Spacejunk said it partners with every brand, it really extends its services to anyone that needs help. People at Spacejunk love up-and-coming artists so much. It is why they instantly said yes to working with The Modern College of Design. The company helped create a video campaign material that highlights the young artists and how their talents are honed further at the educational institution. Spacejunk also helped its neighbor, Wolf’s Ridge Brewing, when it needed to have a marketing material that showcases its history and the products it offers.