IBTimes Spotlight

Coalition positions itself as a B2B marketing firm focused on leveraging artificial intelligence to make the most out of every marketing effort. The company specializes in search engine optimization, pay-per-click advertising, email marketing and text message advertising. 

The company’s secret in rolling out great B2B marketing initiatives is its people. Experts at Coalition have a solid background in the industry. Its team is made up of experts who are the best in what they do and have gone through numerous training and tests to know what would work in a certain situation.

The Los Angeles B2B marketing company was behind the revamped search engine optimization strategy of online Japanese products retailer Shopping in Japan. It needed help in increasing the conversion rate of its visitors. Coalition worked on fixing several things for Shopping in Japan including redirecting links from 4xx errors, adding microformats and fixing image file sizes. By the end of the project, the online shop received higher organic sessions by 143% and a 114% hike in traffic to the site.

The company also worked on B2B marketing efforts of fashion boutique Pink Lily, online niche jewelry retailer Trumpet & Horn, oil firm CoreCBD and online women’s clothing boutique Magnolia Boutique.

Attract, nurture and sell. These three action words guide how WEBITMD works. With over 15 years of experience in the industry, the company is focused on creating opportunities for its clients by driving more traffic to its websites. 

WEBITMD was founded in 2008 with the mission of combining marketing strategies with sales technologies to give a customized and engineered solution to businesses. This strategy is based on understanding the target audience’s manner of consuming information and the factors affecting their decision-making process. The Los Angeles-based company offers services including search engine optimization, paid media management, inbound marketing, creative & development and brand story planning.

The B2B marketer and hospitality firm Manchester Grand Hyatt Hotels San Diego collaborated on improving the website of the hotel. WEBITMD first worked on modernizing the look and feel of the hotel website. It then put out the word about the improved website with the use of social media channels and email marketing. The project saw a 2.5 times increase in venue revenue and a hike in average VIP guest receipt from $350 to $580.

The company’s work quality is seen in the recognition it received throughout the years. It received numerous awards from HubSpot, Expertise and Digital Agency Network. It also holds certifications from Facebook and Google.

A Genpact company, Rightpoint knows experience is the best tool to improve any business goal. The digital marketing firm ensures that every project results with a great customer experience. The company delivers quality results by paying extra attention in each step of the way.

Rightpoint caters to most of the digital marketing needs of businesses. It offers services that include eCommerce management, mobile application development, digital operations and emerging technology services. The company’s customer engagement service is how it helps businesses and organizations develop meaningful connections with their audience. This service covers projects from developing and rolling out new or improved websites to integrating customer relations management (CRM) tools to empower employees in connecting with consumers. 

Nonprofit organization Children International approached Rightpoint when it decided to establish an online presence to create digital engagement and form lasting relationships with its donors. The digital marketing company started the work by creating an engaging story behind the organization’s work to eradicate child poverty around the world. The story was part of a larger vision to bridge the nonprofit to its donors. Rigthpoint addressed the disconnect by launching a revamped website where its brand story will be told through digital storytelling and organizational transparency.

The company has also helped theme park operator Six Flags, healthcare firm NeuroMetrix/Quell and retailer Pet Supplies Plus with its digital marketing needs.

Co-founder Oli Gardner described Klient Boost as a company that truly understands the inner workings of getting quality traffic and the importance of conversion. The B2B marketing firm specializes in pay-per-click management. It operates on the principle of bringing the right traffic and immediately converting it to sales. 

The company delivers amazing results by putting an emphasis on the impact of each action on the growth aspirations of the business. It means that every web page designed by the company contains no cheesy promises or images, just the right ingredients that will surely bring in higher conversion rates. Aside from this, the agency also promises fair pricing that is usually 10% of the client’s advertising spending. 

Network security solutions provider Juniper Networks turned to Klient Boost as it wanted to improve the performance of its data center and network security acquisition initiatives. The marketing company employed the breadcrumb technique, high tempo landing page testing, single keyword ad groups and negative keywords to address the goals set by Juniper Networks. Within the third month of the collaboration, the initiative saw an 86% decrease in cost per lead and increased conversion rates by 300%.

Videos have become a powerful tool in marketing in recent years. It has been an efficient means to convey messages that words may fail in doing. This is where VeracityColab comes in. The company specializes in creating story-driven videos that speak directly to the target audience. 

This Los Angeles-based company was named as the number one company for video marketing. This recognition is the fruit of a decade-long process of perfecting the way it creates content for its clients. The company approaches every project by thinking about the target audience, designing in line with the client’s brand and using a clear process to properly communicate the message.

VeracityColab was behind the launch videos for Thermo Fisher Scientific’s qPCR products line, a tool used by scientists for real-time amplification and analysis of DNA samples. The work is a result of the successful collaboration with Thermo Fisher on its QuantStudio Pro 6 & 7. VeracityColab took a simple approach in making the launch video by using a white background to highlight and maintain the viewer’s attention solely on the product.

Trucking company Next Trucking, tech company Microsoft, pet products manufacturer Petnet and SaaS provider BetterCloud are some of its other clients.