IBTimes Spotlight

Snackbox makes its PR campaigns stand out by integrating design thinking and the art of storytelling. Its process is made up of creative solutions that allow the team to come up with campaigns unique and fitting to the brand’s story. Before launching a strategy, Snackbox goes through the process of understanding the needs of the client, defining strategies, gathering data, prototyping and testing their insights. 

The company also values the importance of relationships in doing PR work. Snackbox knows which journalists to work with, depending on the project they have. Additionally, the company makes sure that quality time is spent on campaigns to make sure that they meet the intended results.

New Orleans-based Smoothie King tapped the company to handle its PR campaign when it changed ownership and its expected expansion. Snackbox launched an aggressive media campaign that included local, regional and national media exposure. Key placements were made on Essence magazine, search portal Yahoo! and websites Livestrong and ABC Online.

This PR company also helped the public relations needs of companies like Einstein Bros. Bagels, Tropical Smoothie Cafe and The Federal Reserve.

Treble understands that public relations is an interactive and immersive process. It approaches every campaign with the end goal of realizing increased lead generation, investor awareness and driven strategic partnerships. 

A virtual newsroom is another characteristic that makes Treble stand out. It is structured as a cohesive team composed of people from diverse backgrounds like journalism, B2B and marketing. This team understands that flexibility is the way to go when collaborating with brands and organizations. This unique trait allows them to come up with one-of-a-kind campaigns that deliver results.

The company offers all the essential PR needs of businesses and organizations like media relations, strategic content, messaging, and social media needs of any entity. It has served the needs of companies like File Cloud, Hone, High Radius and Next Coast Ventures.

Red Fan Communications takes an out-of-the-box approach when it comes to public relations. This firm is composed of people with diverse backgrounds in storytelling, writing, data analysis and marketing. 

The firm offers a full range of public relations services which it delivers by observing a unique set of in-house processes. It starts with the company getting insights on the project at hand. It then comes up with content that gets the attention of the target audience, and finally making use of digital tools and creativity to boost impact.

Red Fan was behind Banyan Water’s campaign to position itself as a thought leader in innovative water conservation software development. This dilemma was addressed by the PR company by designing an executive thought leadership strategy, launching social media, executive communications and marketing efforts to position the software developer as an active and knowledgeable leader in the use of the Internet of Things. By the end of the campaign, Banyan Water went from being a startup company to an established player in the industry. Banyan Water also saw a 13% hike in website traffic and received four industry awards.

The PR company also created public relations campaigns for whiskey maker Ben Milam Whiskey, augmented reality company PLNAR and property history provider Build Fax.

Through the years, Red Fan has gathered several awards for its work in public relations. It received recognition from the Bulldog Awards, Forbes Magazine and Entrepreneur.

A customer-centric approach is what public relations and marketing strategies should be. That’s the guiding principle for INK Communications for every campaign it creates. The company was formed to do great work so that it can contribute to the advancement of its clients. 

Delivering results is made possible by a great team doing behind the scenes work for each project. INK is made up of people who make use of their right and left parts of their brain to come up with innovative solutions and new ideas. 

The company offers a wide range of public relations and digital marketing services for B2B companies including brand strategy, content marketing, research and strategy and employee communications. 

Over its 15 years of existence, the company has done work for different kinds of brands and organizations. It was behind the launch of grocery store chain Whole Foods 365, a subsidiary of supermarket giant Whole Foods Market that offers a lower price-point compared to its parent company. The PR campaign for this launch centered on creating meaningful connections with its customers on a large scale. INK helped the new grocery store chain by developing buyer personas based on data to realize improved customer acquisition rates among others.

Apart from its work with Whole Foods 365, INK Communications also handled PR work for NetSpend, DataPipe, CoreLogic and RackSpace.

CAMIO PR specializes in business branding, marketing, and consulting that has easily caught the attention of not only businesses in Texas, but also across the country. Cami Guegen started the company after gathering 15 years worth of experience in branding, communications, marketing and public relations. She is joined by a team holding experience and knowledge in public relations, marketing and corporate leadership.

As a full-service creative agency, it helps businesses with branding, identity design, social media marketing, consulting and public relations among others. It also serves individual clients by extending a helping hand on landing a dream job or shaping a business idea.

The company’s works have received coverage and recognition from organizations like the Austin Business Journal, the Austin Under 40 Awards and the Small Business Festival.