Starbucks Announces New Pumpkin Spice Cold Brew: When Can You Get It?
Lovers of Starbucks' annual Pumpkin Spice Latte will now have a new seasonal drink to enjoy this fall. On Monday, the coffee company announced their newest addition to the menu, the Pumpkin Cream Cold Brew.
The new offering will combine cold brew coffee, vanilla, pumpkin cream foam and pumpkin spice topping. It will make its debut on Aug. 27, which is also the release date for the Pumpkin Spice Latte. Prices are said to begin at $4.45 for a grande but may vary depending on location.
According to CNN, cold drinks have been growing in popularity at the chain for quite some time, as they made up more than half of their sales in 2018. Starbucks revealed they started workshopping the new drink earlier this year and went through 10 unique variations before settling on the final product.
The timing of this creative addition to the menu is said to have been strategically timed as well. Since the drink launches on Tuesday, much of the U.S. is still experiencing summer, which would make a colder drink a more appropriate choice until the cooler weather sets in.
This latest companion to the ever-popular PSL shouldn't come as much of a surprise to Starbucks fans as the chain has sold nearly half a billion Pumpkin Spice Lattes over the past decade and a half, per Starbucks, and interest doesn't seem to be slowing down at all. In 2018 alone, sales for pumpkin-flavored items jumped nearly 5%, according to Nielsen data that was provided to CNN Business.
Along with the two aforementioned drinks, Starbucks has also rolled out other limited-time pumpkin options, including pumpkin-spiced whipped cream and a pumpkin cream cheese muffin.
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