Subaru Showcases New Forester With A Name That Could Make You Cringe

Subaru (FUJHY) has come out with a new Forester edition that may turn heads for its looks as well as its name. The automaker launched the new Forester Ultimate Customized Kit Special, which at first glance seems just like a new model within the vehicle’s lineup.

On closer inspection, the acronym of the SUV spells out an expletive that may be a step away from the family-friendly image the Forester evokes. Subaru introduced the NSFW vehicle at the 2020 Singapore Motor Show, fully displaying the acronym without hesitation to attendees.

The vehicle, itself, has a standout look with its bright blue livery, red accents, and lime green brake calipers, which some would say would have been eye-catching enough. But Subaru took the Forester a step further by emblazing the ground next to the vehicle in a hard to miss emphasized acronym.

The Forester on display also featured red underbody lighting, blackout lights, and 20-inch wheels, according to Motor 1. The vehicle also has a lowered stance and red STI stitching with leather and suede seats in the interior, the news outlet reported.

It is unknown if Subaru recognized the expletive in the acronym or if it was an unintentional error on the part of the automaker. In either instance, Subaru was asked to take down the display, according to Twitter users.

Shares of Subaru stock were down 0.16% as of 2:00 p.m. EST on Friday.