Subway Sandwich
A Subway sandwich is seen in a restaurant.  Joe Raedle/Getty Images

After overhauling its menu back in early July, Subway is now offering customers a way to get a half-off deal on subs, but it is only being offered to 10,000 of its biggest fans.

Subway has announced the introduction of the Footlong Pass – a subscription service for the month of September that gives members 50% off one footlong sub sandwich per day for the month.

The pass costs $15 and will go on sale on Aug. 24 at 8 a.m. ET. Footlong Passes are limited to the first 10,000 fans and are expected to sell out fast. They are only available for Subway MyWay Rewards members. Customers can sign up to be a Subway MyWay Rewards member on the Subway website.

Subway fans can buy their Footlong Pass at SubwayFootlongPass.com. They must also be 18 or older to purchase the pass.

Read more

This is the latest promotion from Subway to garner customers to its restaurants. In July, the chain gave away free sub sandwiches for life for the first person to get a "Footlong" tattoo on their back or sternum. Other prizes included free subs for a year and free subs for a month for smaller-sized tattoos.