Super Bowl 2016: Stephen Colbert Announces Tina Fey, Will Ferrell, Margot Robbie As Guests For Post-Game ‘Late Show’
Stephen Colbert has drafted his own team of pros for a live post-Super Bowl show Feb. 7 on CBS. Tina Fey, Margot Robbie, Will Ferrell, Keegan-Michael Key and Jordan Peele will all be joining the “Late Show” host after the Carolina Panthers take on the Denver Broncos.
CBS announced Colbert’s “Late Show” would get the plum post-game spot in November. It’ll be his grand re-introduction to America, a chance for more than 100 million people to possibly see what the real Stephen Colbert is like.
While critics have praised the host for his interview skills and eccentric bits, Colbert has fallen behind his biggest competitor, Jimmy Fallon’s “Tonight Show,” by 60 percent in the advertiser-coveted 18-49 demographic, and Seth Meyers’ “Late Night” is nipping at its heels, despite airing an hour later on NBC. That wouldn’t be great on its own, but CBS also initially guaranteed its advertisers Fallon-level ratings and has had to give them extra time to make up for the shortfall.
That the post-game show will draw massive ratings isn’t in doubt — CBS could air footage of Colbert’s Boykin Spaniel napping for an hour and keep at least 10 million Super Bowl viewers. What happens in the days after is what CBS executives most want to see.
Scripted shows that air after the Super Bowl generally see no ratings lift. Reality shows like CBS’ “Undercover Boss” and NBC’s “The Voice,” though, did experience sustained growth after their post-Bowl debuts.
Late night is a different animal but likely hews closer to the reality end of the TV spectrum. Colbert is a long-term investment for CBS: David Letterman, his predecessor, owned everything his “Late Show” produced. Not so with Colbert, who is also beating Letterman’s “Late Show” ratings and is thus a big improvement for CBS, even if the “Late Show” isn’t beating the “Tonight Show.”
No word yet on which guest will be responsible for the dip, wings, beer or pigs in a blanket.
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