Super Bowl 2020: CEO Spends Millions For Ad To Promote Better Animal Care

CEO of car accessories firm WeatherTech David MacNeil spent $6 million on Sunday’s Super Bowl for an ad spot that will encourage the world to have a heart for improved animal health and welfare.

According to NBC News, MacNeil revealed that his decision to donate for animal health through the Super Bowl ad came after veterinarians at the University of Wisconsin saved the life of his dog, Scout.

When MacNeil got the call that his 7-year-old golden retriever collapsed, he was abroad on a business trip. He immediately flew from France to Wisconsin to see Scout at the vet hospital.

Veterinarians broke the news to MacNeil: Scout most likely had one month to live due to cancer. Unwilling to put his faithful dog down, MacNeil decided to proceed with treatment to prove that his dog will survive.

Just as unwilling to give up as MacNeil was, Scout went through six weeks of chemotherapy, immunotherapy, and radiation. After the said treatments, the tumor found on Scout’s body had shrunk by 78 percent.

Two more weeks into the treatment, the size of the tumor shrunk to 50 percent, and Scout is finally on his way towards becoming cancer-free. Scout’s story of survival then encouraged MacNeil to support animal health and animal welfare in his town.

While MacNeil is aware that Scout’s battle will not be easy as the latter is suffering from small tumors in his lung area, the auto accessories boss said he will continue the fight and will also keep supporting research to improve healthcare for animals.

The Super Bowl ad that will feature Scout is MacNeil’s way of thanking the University of Wisconsin School of Veterinary Medicine for its role in giving hope for Scout’s heartwarming cancer battle, NPR reported.

The university’s veterinary program uses cutting-edge technology to provide animals of all sorts with better healthcare. Research being done at the school is also expected to help other animals that are battling different diseases or conditions.

MacNeil said that ever since Scout was diagnosed, he has been studying canine cancer. Through his studies, he discovered that he can do more than just wait for Scout to get well and completely get rid of the tumor found in his heart.

Sunday’s Super Bowl ad featuring Scout frolicking in the beach will last for 30 seconds, the Washington Post reported. Titled “Lucky Dog,” the ad is expected to raise more awareness about animal care, health, and assistance.