Taco Bell Pop-Up Palm Springs Resort Sells Out In 2 Minutes, May Not Be The Last

While Taco Bell lovers may not be able to get to their pop-up hotel, it seems the fast-food chain may have an interest in doing more.

The first bit of news came Thursday, when Taco Bell officially opened up ticket sales and reservations for the pop-up resort it will be hosting in Palm Springs, California. Taco Bell is taking over the V Palm Springs Hotel for a week in August and will be themed around the fast food chain called “The Bell: A Taco Bell Hotel and Resort.”

Sales began at 10:00 a.m. PT and the hotel sold out within two minutes.

“We're excited to give a peek into Taco Bell's first hotel that is truly Taco Bell luxury at a value as we evolve how fans can celebrate with the brand this summer and beyond,” Taco Bell executive Jennifer Arnoldt said in a statement on June 20.

Recent investments in other ventures have led to speculation of more pop-up resorts, rumors which Taco Bell has seemingly fueled by saying it’s a “hospitality business.”

“Taco Bell is already in the hospitality business, serving craveable food in over 7,000 restaurants,” Arnoldt said in an email to Skift. “The Bell Hotel and Resort allows us to celebrate what we do best; from food, to design, and entertainment, which are all rooted in our brand DNA.”

Taco Bell also began opening locations called Taco Bell Cantina in 2015. The Cantinas are Taco Bell locations that also serve alcohol as opposed to regular Taco Bell locations.

The chain experimented with the stores in Chicago and Los Angeles, and has since slowly expanded the concept to New York, Florida and more.