ADVERTISING

The social networking giant — which has turned its 1.65 billion users into an $18 billion advertising business — now allows ads targeting non-Facebook users.

The controversial ad for a detergent brand in China is far from the only culturally offensive ad in the modern era.

Using technology called LiveConnect, the sports network will send different online ads to fans of different teams — or to different categories of viewers.

Non-Twitter users could now see more ads from the microblogging site as of an update with its ad network MoPub.

The presidential candidate’s financial disclosures show he may not have as much wealth as he often claims.

People are consuming more content without leaving Facebook, but digital media companies say they have new ways to reach them.

As advertisers look for fast-forward-proof commercials, TV producers — such as those at Fox’s “Empire” — are increasingly becoming ad creatives themselves.

CEO Susan Wojcicki isn’t wrong about the service’s popularity among the demographic. It’s just a weird comparison to make.

Soundtrack Your Brand, a Swedish data-driven startup that provides music for retail businesses, has secured a partnership with McDonald's.

The magazine publisher's sales are growing again — no easy feat in the Internet Age — in part because of its acquisition of Myspace owner Viant.

The data in the newspaper's latest earnings report casts doubt on the value of its growing wave of online subscribers.

To attract “select advertisers,” the Comcast-owned network plans to use data from Comcast set-top boxes and other sources.

The power of Sanders’ message may be waning at the ballot box, but it still kills during commercial breaks.

Over half a billion people play games on or with Facebook every month, and developers are earning billions.

NBC said in a statement Tuesday that the games, which start Aug. 5, were on pace to generate the biggest Olympics advertising sales ever.

A startup has devised a plan for paying publishers whose ads have been blocked, but the model faces key challenges.

The publication said Thursday it will cut 250 jobs, including 100 editorial positions, in order to break even.

Marco Rubio and his allies spent $8.4 million in Florida but lost to Donald Trump. Bernie Sanders also had an expensive week with not much to show for it.

A top executive at Adblock Plus on Friday vigorously defended a program that “whitelists” publishers for a fee.

Los Angeles-based Immersv launched one of the first virtual reality mobile video ad platforms Thursday, targeting mobile app developers.

Plagued by the rise of fake viewers, or bots, the digital ad business is grappling with ways to restore some accountability.