MARKETING

Best Buy Co. Inc. (NYSE: BBY) is returning to China, but this time the world's largest electronics retailer is returning as a smaller version of its previous self.

A new campaign has been making its rounds on the Internet and on posters in major cities, rousing controversy for its slogan, ?Deserve to Die,? targeting hipsters, cat lovers, crazy old aunts and the genetically privileged. While the provocative ad has sparked much anger after it went viral, the message from NoOneDeservesToDie.org is quite the opposite of offensive: To raise awareness about a deadly disease that doesn't discriminate against people nicknamed the killer.

The Amazon.com Inc. launch of AmazonSupply in April indicates the shift to online from offline commerce continues apace among industrial consumers, which increasingly prefer to buy goods electronically.

Want to own the David Beckham torch that the soccer superstar carried as part of the run-up to the 2012 London Olympics? The torch is up for auction and the bidding stands at £2,050, or $3,228.

As the U.S. Senate grapples with how to allocate about $100 billion a year for the next decade on food policy, one subsection of the farm bill is under attack, namely, the $200 million U.S. taxpayers spend every year to subsidize the marketing of well-established brands found in virtually every American pantry.

The personal copy of the United States Constitution owned by George Washington, where he took notes on the manuscript, will be auctioned later this month, auction house Christie's said Wednesday.

Willing to drop $1,000 for one of the most daunting tasks as a new parent, like selecting a name for your newborn? Well, fret not because deal-of-the day discount site Groupon is offering to name your baby for you in a deal many have speculated was hacked or a complete scam.

The auction is expected to raise more than three million pounds.

Several top retailers reported stronger-than-expected sales in May Thursday, Reuters is reporting, providing a moderate surprise to Wall Street retail analysts, who had warned May might prove a disappointing month in terms of revenue for many stores.

When it comes to celebrity endorsements and presidential politics, Meghan McCain concedes Republicans don't get the flashy names.

Oracle Corp. (Nasdaq: ORCL), the No. 1 database company, said it would acquire private cloud media marketer Vitrue for an undisclosed sum a day after German rival SAP (NYSE: SA), Europe's No. 1 software company, offered to acquire e-commerce specialist Ariba Inc. (Nasdaq: ARBA) for $4.3 billion.

Certain Groupon customers are entitled to part of the $8.5 million in damages that have been awarded as part of a class-action lawsuit against the company. Here's how to find out if you are eligible for a voucher.

Facebook may only have itself to blame for why General Motors rained on its IPO parade this week.

String Cheese Incident is fed up with the fees Ticketmaster charges when completing transactions, so the jam rock band has decided to be proactive in their battle with the ticket-service provider by purchasing 400 tickets in protest of fees.

Social media gives companies a chance to humanize themselves, giving fans exclusive content in return for their loyalty. It's an effective strategy, and it's helped change the fortunes of several companies on the brink of solvency.

Social networks are gateways to finding out what's popular, what's trending, and what people care about. If companies can figure out how to target younger audiences, from millennials to college students to young adults, companies can see drastic changes in their fortunes.

Today, Pepsi reached a deal with Jackson's estate to use the King of Pop's image in their global marketing campaign.

India has overtaken the US to become the world's top source of junk or unsolicited emails, accounting for one in ten spam messages in the inbox, research by a security firm has found.

Jake Foushee's movie trailer guy impression has gone viral, with more than 700,000 people viewing the 14-year-old's twist on impersonation of late movie trailer impression guy Don LaFontaine.

New York Times Co reported a better-than-expected profit on Thursday as investors brushed past the company's drop in print and digital advertising revenue and focused more on the company's ability to manage costs.

Tribeca Film Festival 2012 opens this week. This preview article has all the details (and trailers) about the 5 weirdest films premiering at New York's annual star-studded celebration of film.