MARKETING

From Spain to N.Y. Fashion Week comes Desigual: With a European flair for color and print models, it bopped down the runway to upbeat dance classics.

Researchers have created a new mathematical model using Wikipedia stats that could lead to accurate predictions of box-office success.

The Evangelical Immigration Table is aiming ads at Christians, telling them to think biblically about helping their fellow humans.

Bids on the company, owned by Li Ka-shing, Asia's richest man, range from $3 billion to $4 billion.

TheSuitest is the first hotel comparison website to add a forecasting function, offering a glimpse into the future of room rates.

Globally recognized brands, for one thing, which the country's economy sorely needs.

As a trademark battle over the "Tesla" name in China continues, other foreign brands have found successful translations of their English names.

Gap jeans and Kraft’s Jell-O products will be displayed in ambitious advertising campaigns this fall, as the two companies seek fresh fans.

China may become the world's biggest tourist destination soon, but the capital city needs better air to get its share of that business.

It's a rough road that leads to the stars, as the saying goes -- but NASA's been traveling on it for more than half a century.

French Publicis Groupe SA and American Omnicom Group Inc. will form a group worth $35.1 billion.

J.C. Penney is being accused of exaggerating sale prices and placing new, higher priced stickers on old merchandise.

Google will implement a major upgrade of its AdWords product Monday, but many advertisers are unhappy about the forced changeover.

May wholesale stock declined 0.5 percent from April, the steepest drop in 20 months.

Jon and Michelle Heinemann say in their lawsuit that they only agreed to pay $3,000 for the finger painting.

Thanks to My Coke Rewards, a customer loyalty program from The Coca-Cola Company, you can snag yourself a free McDonald’s Quarter Pounder burger with just a click of a button.

Shelly Lazarus, chairman emeritus of Ogilvy & Mather, discusses management philosophies, the future of advertising, and why “Mad Men” moves a little slow for her taste.

Hershey’s chocolate bar served as a the focal point of a key scene in “Mad Men’s” season-six finale, but will Don Draper’s whorehouse confession help or hurt the Hershey brand?

It’s supposed to be the best job in the world, and it may just alter the course of Canadian Greg Snell's life.

The U.N.'s global fish price index has jumped 15 percent in May compared to a year ago.

Behold a bevy of coupons and discounts for Father's Day 2013.