MARKETING

Generation Z is pragmatic, socially conscious and swayed by the experience a product provides, experts say.

Alcoa boosted investor optimism by posting its best annual results since 2008.

The Proctor & Gamble brand took a chance with social-media edginess, something that doesn't always pay off.

The move by the Indonesian government comes a day after several aviation officials were suspended over safety violations.

Facebook was denied a bid to dismiss a 2013 class action lawsuit for scanning users' private messages.

Retail analysts say the last Saturday before Christmas could trump "Black Friday" as the biggest retail-generating day of 2014.

Rantic.com, a company that sells social followers, thinks it knows a fake account when it sees one.

The recent drop in gasoline prices, coupled with Thanksgiving weekend sales, helped U.S. consumers pick up retail spending last month.

A new study from Nielsen shows that millennial males watch considerably less traditional TV than their older counterparts.

Christie’s CEO Steven Murphy announced Tuesday he will step down as CEO of the auction house, less than three weeks after rival Sotheby’s announced a search for a new top executive.

An early survey found Thanksgiving weekend sales fell 11 percent from last year, but experts say they're upbeat about holiday spending overall.

"Shoppers ... have made it clear they no longer only value deep discounts on Thanksgiving and Black Friday," analyst says.

Bargain-hunters scuffled over coveted discount items in a holiday "tradition."

More consumers are turning online for their early Black Friday sales and deals.

“Consumers today want more than just the discounts they've been showered with since the start of the recession."

Use this list of tips and tricks to help plan your 2014 Black Friday shopping excursions.

PS4 owners and prospective buyers have a number of game and console deals to choose from for Black Friday.

The world's largest e-commerce operator by sales is helping American stores promote their biggest shopping holiday.

Only one in four Americans anticipate making an online purchase on Cyber Monday in 2014, according to a new report from Bankrate.com.

The world's largest home improvement store chain is benefiting from an improving job and home market while other retailers struggle.

September retail sales fell 0.3 percent.