MARKETING

Publicis CEO Maurice Levy is betting that Sapient's strong performance in North America will help Publicis get back on its feet.

The retailer is considering whether to expand its price-matching to goods offered by online competitors.

Uber's surge pricing reminder also gives the ride-sharing company the ability to say it warned customers.

Treat yourself this Halloween with 21 promo codes to help you save while online shopping this spooky holiday.

Wal-Mart said it plans to have 20,000 "rollbacks", or a product discounted for at least 90 days, on offer starting on Saturday.

Scary-good freebies from restaurants like Chipotle and Krispy Kreme that can be used on Halloween 2014.

The London-based energy giant says, however, that rising oil-and-gas production could offset those setbacks.

Candidates need to figure out a strategy for reaching voters who don’t have TVs — and they’re running out of time.

Major tech brands get plenty of cameos on “Homeland,” but producers of cable dramas say they don’t take ad dollars. What gives?

Snapchat ads, which will not appear in users’ personal communications, will be removed after 24 hours or after they are watched.

Amazon is opening one "pop-up" store for the holidays in Sacramento, as well as one in San Francisco.

Stores are offering special promo codes for online shoppers on Columbus Day.

A new study claims that Uber and Lyft rides are almost always cheaper than traditional taxis.

Amazon is looking to expand aggressively in a market that is set to explode but restricts foreign companies' operations.

Nielsen says it has issued inaccurate television ratings since March.

A roundup of the deals and sales stores like Best and Macy's are having online and in stores for Columbus Day weekend.

Interbrand’s Global CEO Jez Frampton discusses how the Best Global Brands are calculated and which surprise companies made the list in 2014.

The online retail giant is reportedly opening a brick-and-mortar store in Midtown Manhattan.

The company said its ads would not track users like the ones on Facebook and Google do.

UPS is launching a new service that will allow customers to pick up packages at local businesses instead of a home doorstep.

An improving U.S. economy is encouraging shoppers to spend more on gifts this holiday season.