MARKETING

Toy sales for the film “Star Wars: The Force Awakens” are expected to bring in $1 billion this year, but Black Friday sales across the U.S. have been inconsistent.

As online sales surge, Black Friday's status as the premier event on the U.S. holiday shopping calendar is at risk.

Early reports for Thanksgiving and Black Friday sales reveal a boom in online shopping while in-store shopping lagged.

Early-sales tracking indicates $1.65 billion may be spent online this Thanksgiving Day, a year-over-year increase of 18 percent, one analyst shop says.

Makeup retailers announced Black Friday and Cyber Monday 2015 sales -- and lots of freebies, too.

India will see a smartphone explosion, but Apple could struggle to repeat the success it's seen in China.

The country's fast emerging e-commerce market has made retaining talent a priority and companies are finding clever ways to do so.

Retailers may be forced to offer massive discounts during Black Friday sales events unless they clear the goods piling up on their shelves, according to the Wall Street Journal.

With the Apple Watch on store shelves in China, Apple could be the real winner on China's "Black Friday."

Markets affected may include Las Vegas; Seattle; Portland, Oregon; and Bentonville and Fort Smith, Arkansas, one source said.

A company called Xaxis claims to have data on 166 million U.S. voters -- one reason why campaigns will spend more than $1 billion on digital ads for next year's election.

The world's largest brewer saw its third quarter net profit fall, but with the potential acquisition of SABMiller, shares rose in Europe.

Online marketplace Poshmark branches out beyond secondhand-fashion e-commerce, but it's up against some pretty stiff competition for shoppers’ attention.

Chinese e-commerce giant Alibaba is set to be the latest big name to back augmented reality company Magic Leap, with reports suggesting it will invest $200 million.

Walmart has removed all "Made in the U.S.A." logos from its website after an investigation revealed that not all the labeled products fit that description.

Magic Leap, the augmented reality startup that has received funding from Google, has released more footage of its technology in action.

The company has removed "a few" ad-blocking apps from the App Store over concerns that they could access users' encrypted traffic.

The social networking company's Brian Boland chats with International Business Times about a tool that rewards advertisers for sales, not clicks.

Preorders for the device have been astounding, with many people purchasing them in bulk -- but even Amazon isn't sure why they are so popular.

“We have a Super Bowl on mobile every day,” Facebook's chief operating officer said onstage at New York's Advertising Week.

The restaurant chain has received negative attention since a class-action lawsuit was filed this month, alleging it used false and misleading food labeling.