MARKETING

Some think plummeting ad rates and fraud prove digital advertising is a mess that needs to be blown up and started all over again.

With an ad’s placement costing $5 million for just 30 seconds of airtime, its maker is under a lot of pressure to deliver a truly memorable experience.

Some advertisers attempted to reach women during the game last year, but others continue to either discount or even alienate this influential demographic group.

Releasing a sequel to a proven summer favorite in the dead of winter was a risk, but “Kung Fu Panda 3­” delivered.

Brave removes an existing site's ads and replaces them with cleaner, faster-loading ads.

An EU group identified more than 1,500 brands in ads displayed on sites that offer access to pirated content.

Shell, which is under pressure from investors to justify its $50 billion takeover of BG Group, has been hit by plummeting crude oil prices.

Besides the country’s 500,000-barrel-per-day production boost, the crude it has in storage is estimated to be enough to fill 24 supertankers.

Streaming services have been notoriously secretive about ratings for their shows, but one firm is lifting the curtain.

A startup called Jukely offers subscribers unlimited access to concert tickets. But industry watchers say it faces several challenges.

Regional brands have clawed back a 13 percent share of the $44 billion Indian packaged goods market, up from 12 percent two years ago.

Sales from the day after Christmas could exceed those from Black Friday, according to one recent poll.

Under T-Mobile’s Binge On Program, customers using partner services such as Netflix can watch unlimited video at a degraded quality.

Unseasonably warm weather in the U.S. has weighed heavily on retailers. But dropping gas prices could provide a needed boost for American businesses.

Consumers have come to expect last-minute deals and took advantage of them this weekend.

The new demo, open for free sign-up for developers, features an entirely new storytelling experience.

The Dow Jones Industrial Average closed down Wednesday amid high volatility ahead of an expected U.S. interest rate hike.

The average price of gasoline in the U.S. Tuesday was $2.019 per gallon.

We Get Voters, a first-of-its-kind TV ad campaign, will tout the benefits of TV advertising in political campaigns.

More than one percent of e-commerce transactions will involve fraud this holiday season. Here's how to protect yourself.

Tweets about the network's third live musical production in three years were seen at least 7.5 billion times Thursday night.