MARKETING

The feature marks a reversal in Uber's policy since the company previously resisted introducing it, even though rivals such as Lyft already have the feature.

[HOLD DO NOT PUBLISH] Find out where to get free food, discounted clothes and more deals on July 4, 2017.

Instagram is using an AI system called DeepText, which is able to determine whether comments are offensive or spam.

AT&T is considering bringing back its plan to charge subscribers an additional fee to ensure their privacy is protected.

Opinion: Artificial intelligence will be good for marketers and consumers, if they learn to trust it. By Lars Fløe Nielsen, chief development officer of Sitecore.

At fast food chains like McDonald's, automation through tools like self-serve kiosks are becoming increasingly commonplace.

Washington Redskins could keep their controversial name under First Amendment ruling.

After warnings from the Federal Trade Commission went out to celebrities, Instagram is changing the way sponsored posts are shown.

Apple's ARkit, launched at the World Wide Developers Conference in San Jose last week, can utilize the iPhone's camera and odometry elements.

The video-sharing platform has banned 'hateful' videos from monetizing from its advertising network.

Google will start supporting native ad blocking within its Chrome internet browser starting next year.

Facebook said it had mistakenly charged advertisers due to an advertising click detection error.

Movies in theaters to see with mom this Mother’s Day.

Apple Pay may become a major player in the fashion industry, because mobile payment apps are redefining the ways people go shopping.

The gaming world is seen as being dominated by men and that mentality isn't helping game advertisers.

A new Heineken commercial with a political focus is being praised for its approach.

As Ivanka Trump takes on an increasingly important role in the White House, her clothing range was being sold under the label “Adrienne Vittadini Studio” at discount retailer Stein Mart.

It is very difficult to change consumers’ minds about a company and its products, and winning back “trust” is easier said than done.

When they had passenger David Dao forcibly removed from a flight, staff at United Airlines apparently forgot two golden rules of marketing.

While 70 percent of millennials subscribe to a legal streaming service, more than half still watch illegal content—and the vast majority don't feel bad about doing so.

Apple claims the “Tick different” ad campaign of Swatch was copied from its successful 1990s “Think Different” marketing campaign.