MARKETING

An online field study research shows that people watch political content more than they watch and share advertising or brand content.

Retail sales fell in May for the first time in 11 months, dragged down by a sharp drop in receipts from auto dealerships, according to a government report that could raise fears of a prolonged economic slowdown.

Retail sales fell in May for the first time in 11 months, dragged down by a sharp drop in receipts from auto dealerships, according to a government report that could raise fears of a prolonged economic slowdown.

Google Inc plans to buy online advertising company AdMeld to grab a larger slice of the market for graphical display ads.

The websites of computer giant Dell Inc and book seller Barnes & Noble Inc provide some of the worst customer service, according to a survey of the largest Internet retailers released on Monday.

Trademark disputes are nothing new for Apple. The recent lawsuit against Apple's newly announced cloud service iCloud adds to its long list of disputes over using trademarks obtained or claimed by other companies.

Google Inc has bought online advertising technology company AdMeld for $400 million, according to an influential technology blog.

Digital-coupon business Coupons.com said it had raised $200 million from institutional investors, underscoring the tremendous investor appetite for businesses that help consumers find bargains using the Internet.

EBay is hunting for acquisitions to speed up its development of image recognition and augmented reality features as the online retailer and auctioneer seeks to capitalize on the potential of mobile phones to help consumers make impulse purchases.

Amid rumblings about its low-key marketing campaign, Super 8 will come out in movie theaters one day ahead of schedule on Thursday as part of a promotional campaign targeted at Twitter users.

Jennifer Aniston stars in Smartwater video and print advertisements.

Online coupon service Groupon and popular web travel agency Expedia team up to create Groupon Getaways.

Apple has put restrictions over online giveaways of their products and has enforced its Guidelines for Third Party Promotions on companies using iPhones and iPads as gifts, tagging it “free”.

May sales results from U.S. retailers are expected to show how higher gasoline prices have crimped consumer demand for summer clothing and other discretionary items.

Search engine behemoth Google will launch Google Offers, the search giant's Groupon competitor, on Wednesday, starting with Portland.

U.S. retailers are expected to show a moderate increase in May sales, as high gas prices likely tempered consumer demand for summer clothing and other discretionary items.

Fast Retailing Co <9983.T> Japan's leading apparel chain, said it expected a sales boost from shoppers seeking lighter clothing this summer as temperatures rise and half the nation turns its air conditioners on low to conserve power.

Procter & Gamble Co sued Vi-Jon Inc again for infringing its patents and trademarks, this time for making and selling a bottle for a Target mouthwash that looks too much like P&G's Scope Outlast.

Daily deal site Groupon is being threatened by Google Wallet and Google Offers, services that combine coupons and discounts and payments at the time people buy things through their phone.

While a number of publishers have spoken of solutions to growing losses in readership and advertising revenue without widespread success, Next Issue Media is placing a rather large bet on the future. The joint venture, which includes Condé Nast, Hearst, Meredith, News Corp. and Time Inc, has shown to be methodical in its approach to creating its digital product. When Next Issue Media was established nearly 18 months ago, the company provided few details about its business strategy.

Warm weather in key European markets and the Easter holiday helped Swedish budget fashion chain Hennes & Mauritz AB post its biggest rise in sales in eight months in April.