STEVE JOBS

'You've tarnished Apple's reputation': Jobs told MobileMe team

Rumors have been circulating about the possible launch of a redesigned, and more importantly free, MobileMe service, but no one has forgotten the uneasy days when the service was launched in 2008. The launch of the revamped MobileMe, which was essentially an upgrade of a pre-existing service called .Mac, had invited disappointing media review, promoting Jobs to sternly castigate the product executives.
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Apple hubris risks customer loyalty: analyst

The delayed reaction and mangled response from Apple over its privacy breaches follows a pattern of failed PR practices by the company, experts content, putting its brand in serious risk.

Apple's Privacy Crisis: 'What Fire?'

The delay in responding to privacy breaches is only making the situation worse for Apple, experts contend, with the handling of it more akin to a toy-factory rather than a business.
White iPhone

White Apple iPhone sells out in Asia

The wait for the white-colored iPhone 4 has officially ended as Apple's anticipated smartphone hit shelves today, but those hoping to snag one later may be out of luck.

White iPhone 4 Spotted In Belgium

For those who seek a white iPhone 4 and can't wait for it to arrive in the U.S., it's now possible to get one -- if you are willing to fly to Europe.
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Congress deepens Apple location tracking probe

Lawmakers extended their probe into location tracking on mobile devices this week, asking Apple Inc and other developers to divulge how they use location data and scheduling a separate hearing on mobile privacy.

Why Apple is tracking you

Researchers unveiled that Apple's iPhone was actively logging the whereabouts of its users, but its not just Apple's phone that's tracking you. Though the company has remained silent after Wednesday's revelations, the reason that Apple is tracking consumers simply relates to a legal statement they made on the matter nearly a year ago: advertising.
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Apple's iPad miss prompts cuts in forecast

Apple Inc surprised no one with yet another quarter packed with spectacular numbers. But a miss in sales targets on the iPad may prompt some to temper their lofty views.
DESIGN

‘iPhone 4S’ in developers' hands as Apple unleashes A5 chip's power to leverage gaming market

Apple is hitching its smartphone wagon to gaming big time, finally! Apple is letting select developers play around with an iPhone 4 which is implanted with an A5 chip rather than the A4 in order that they can bring out the full gaming prowess on the upcoming iPhone 5. If the gaming slant of the iPhone materializes it would go to prove rumors that Apple was delaying the launch for the iPhone 5 for strategic reasons and not so much because of logistical constraints.
 Steve Jobs honorary knighthood thwarted by Gordon Brown

Steve Jobs Eager To Return To Apple, Says COO

During Apple's first quarter 2011 earnings Wednesday, Apple Chief Operating Officer Tim Cook updated stockholders and analysts on the status of CEO Steve Jobs, who has been on a medical leave of absence since January.

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