STEVE JOBS

The tech giant is holding the event in Cupertino, California, where it is likely to announce upgrades to the existing Mac range.

Apple is reportedly showcasing a new Apple TV app during its "Hello again" event on Thursday.

Microsoft has unveiled a new all-in-one PC at its “Imagine What You’ll Do” event in New York City.

Will Apple be releasing new Macs at their Thursday event? Find out by watching the company's live stream of the event.

There is now concrete evidence that the new MacBook Pro that is debuting this Thursday will feature the rumored OLED touch panel in lieu of the standard top function keys of the keyboard.

Apple is expected to announce a new MacBook Pro on Thursday.

Apple is now rolling out macOS Sierra 10.12.1 after releasing five beta versions. The new OS update is said to come with features that will complement the new MacBook Pro models.

Even though the company’s focus is now on its flagship iPhones, Steve Jobs’ genius in coming up with the iconic music player is unparalleled.

A new lineup of Macs will be unveiled at Apple's Mac event Oct. 27, according to reports.

Apple is reportedly preparing for a Mac event that is set to take place near its Cupertino campus next week.

Apple’s Project Titan is reportedly moving toward the direction of self-driving technology, but the Cupertino giant has yet to decide on what it should really do with it.

In his latest stop during his Asia tour, Apple CEO Tim Cook revealed the company’s plans for its Japan-based R&D center.

The company is putting an end to many of its older products, according to a report.

Apple is reportedly in talks with an Australian startup over a new Smart Keyboard with E Ink technology.

Apple has released the fourth macOS Sierra beta to developers and public beta testers.

Samsung is currently in trouble with the Galaxy Note 7, but at least it has a new desktop PC that's impressive.

Did Best Buy accidentally leak the revamped iMac ahead of its launch?

Though Apple has yet to announce the official launch date of the MacBook Pro 2016 model, a report is claiming the redesigned laptop is set to debut on Oct. 24.

Apple is reportedly updating its Mac lines ahead of the holiday season, and it appears that the 2016 MacBook Pro will start the releasing streak next month.

Apple is rolling out the second macOS Sierra beta ahead of the upcoming major update for the Cupertino giant's latest Mac operating system.

Apple has been slower to adapt, consumers and analysts say: the new iPhone has few major changes to win over fickle shoppers and the firm’s marketing has been generic.