Cook said early Monday that iPhone activations and App Store sales have been breaking records over the past two weeks.
Apple's iPhone increased its dominance in the second quarter despite a slowing global smartphone market.
The long-awaited promise of Apple reinventing the TV industry is turning out to be more complicated than expected.
U.S. watch sales dropped 14 percent in June, the largest drop since 2008.
Now users will be able to make purchases more quickly when browsing the Apple.com website. There's now a "buy" button on every page.
'Steve Jobs,' starring Michael Fassbender, will be the Centerpiece screening at this year's New York Film Festival.
The report comes less than a week after Apple CEO Tim Cook coyly told analysts "millions and millions" of people were using the service.
For $100 more, customers can opt for the wireless version of the Beats Solo2 headphones.
Investors will worry about a company sitting on such a large pile of money when it could be put to good use for expanding operations or returning money to shareholders.
Mozilla's browser will block all versions of Flash by default until an updated version is released with fixes for several security flaws.
During the first week of sales, Apple was selling 200,000 watches per day. That has fallen to less than 20,000.
Who's to blame for disappearing summer jobs? It's not millennial culture; it's the economy.
Apple Music will include Taylor Swift's "1989" album, which no other streaming service yet has.
Original phone came in 4GB and 8GB, had no apps, couldn’t record video, and thanks to a recessed headphone jack only worked with a small amount of headphones.
Neither hatchet job nor hagiography, Alex Gibney's "Steve Jobs: The Man in the Machine" goes deep.
The new streaming service will be available from 11 a.m. EDT on Tuesday.
Alex Gibney, director of "The Man in the Machine," also questioned whether Apple's Eddy Cue, who strongly criticized the film's depiction of Jobs, actually saw it.
NeXT was acquired by Apple in 1997, but its technology is still used in the Mac, iPhone and Apple Watch.
Initiative follows years of aggressive advertising brought on by use of a third party affiliate program.
The iPhone "was a real shock to the company" when it arrived in 2007.
Apple and Google's developer conferences reveal vastly different approaches to data and artificial intelligence.
Jennifer Bailey and Susan Prescott are just the seventh and eighth women to present at an Apple keynote.