Apple products are more accessible than ever with lower price points, but their specs push loyal fans to go for "better."
The new iMac has been described by a company executive as "insanely great," but its pricing may not appeal to the masses.
Indoors could become the next frontier as beacons multiply in public places.
Apple has lots to unveil and lots to prove with Thursday's debut of latest slew of gadgets.
In keeping with tradition, Cupertino has temporarily shuttered its online store ahead of today's product announcement.
The fanfare may seem subdued compared to that of the iPhone launch, but make no mistake: Thursday is a very big day for Apple.
Declining iPad sales may not be a huge concern for Apple, as long as its iPhones take their place.
Apple Pay, the new mobile payment service from Apple, may launch within days. But a number of big-box retailers won't be part of it.
But are the comments giving the "Apple of China" a moment?
Apple will livestream its iPad Air 2 media event from its website on Oct. 16. Here's how to catch it.
Apple has three times the money of the U.S. government.
In the midst of yearly device updates and unveilings, some of Apple's products haven't seen an update for years.
One of Apple's largest shareholders urges for a buyback, arguing that the company is still undervalued.
Growing shipments of Apple's Mac computers has given the Cupertino, California, tech titan a boost into the top five global PC vendors.
The device may not be able to hit stores in time for the upcoming holiday shopping season, and could eventually launch in early 2015.
The iPad Pro could be Apple’s first device to adopt an operating system that is likely to integrate both Mac OS and iOS.
Apple Inc. CEO Tim Cook memorialized company co-founder Steve Jobs days before the third anniversary of his death.
The infected Macs navigate to Reddit for further instructions from the cyber criminals.
Apple Watch made its first public appearance on Tuesday at Colette, a Parisian fashion boutique, during Paris Fashion Week.
Apple's next generation iPads may have some company this fall with the introduction of a 27-inch Retina iMac.
Apple Store employees have a number of crafty comebacks to address the iPhone 6 "Bendgate" controversy.
Apple will unveil a slew of devices before the holidays.