Target Sale: Retailer Challenges Amazon And Walmart With 3 Days Of Deals

Target (TGT) is ready to take on its retail rivals with a summer sale that will coincide with Amazon’s Prime Day and Walmart’s Deals for Days promotions.

The three-day Target Deal Days will run June 20-22, offering one more day of savings than last year’s sale, and will be held online only.

Target will go head-to-head with Amazon’s Prime Day sale, which is set for June 21-22, and Walmart’s Deal for Days sale, which is slated for June 20-23.

The retailer is billing Deal Days as its “biggest digital sale of the summer,” with discounts spread across its website, including its food and beverage products and 5% off digital gift cards.

The retailer said hundreds of thousands of discounts will be offered on Target.com, with some deals being offered for a limited time or as special deals.

Target also said new deals will be added to the website each day of the sale.

Shoppers can choose to have the orders they place online delivered to their home or to the nearest Target location for Drive Up or Order Pick Up services.

As an added bonus, Target is selling all digital store gift cards at a discount of 5% off on its website June 16-19, so shoppers can see additional savings.

Target was also quick to mention that no membership is required to participate in the sale, taking a dig at competitor Amazon’s Prime Day sale, which is only for Prime members. Prime memberships cost $12.99 per month or $119 per year, with a 30-day free trial offered.

“Target Deal Days is bigger and better than ever for all guests, with more days and ways to save, including food and beverage deals this year,” Christina Hennington, executive vice president and chief growth officer at Target, said. “Our industry-leading, safe and easy fulfillment options deliver same-day joy — with no waiting or membership fee required.”

Shares of Target were trading at $229.75 as of 10:18 a.m. EDT on Friday, up 57 cents, or 0.25%.