Tesla Offering Incentives To Customers To Boost Sales?

Is Tesla desperate to deliver a better sales report after this quarter? Elon Musk’s energy storage company has reportedly started to offer incentives to customers just so it could boost its sales before the third quarter ends.

Bloomberg reported Wednesday that Tesla is now offering incentives to its clients and tapping volunteers in an attempt to increase its sales and deliveries this quarter. The company is said to be desperate to drive up revenue and report profits after working hard in the second quarter to ramp up production of its Model 3 electric sedan.

The incentives mostly pertain to the $100 credits that can be used by Tesla owners when they are charging their electric cars at Tesla’s network of stations. The company may also be offering more than credits since one shopper disclosed that he was given a $3,000 discount on a Model S in inventory.

The company also extended the promo — supposed to end on Sept. 16 — that allows Tesla owners to grant their friends who are buying a Model S, X or 3 “free Supercharging for life.” The referral code for the promo gives $100 credits. In addition, Tesla is rushing the pace of its sales by informing reservation holders that it has “a limited number of Model 3 Rear-Wheel Drive vehicles on display that are available for immediate delivery.”

Based on Tesla’s latest moves, the company could be under great pressure to finally report profits. Musk, after all, promised that his company will start generating profits in the second half of this year. Hence, the CEO could be doing everything in his power to post a strong third quarter.

Earlier this month, Musk alluded to his desire to keep his word this quarter in an email he sent to Tesla employees. “We are about to have the most amazing quarter in our history, building and delivering more than twice as many cars as we did last quarter … Results are what matter and we are creating the most mind-blowing growth in the history of the automotive industry,” a portion of the email reads.