Tinder Introduces Verified Accounts For 'Notable' People So You Know They're For Real

Tinder will now have verified accounts. The same little blue check marks you see on Facebook and Twitter will appear on some accounts, Tinder announced in a blog post Tuesday.

"Now when notable public figures, celebrities and athletes appear in your recommendations, you’ll know it’s for real," the blog post reads.

Celebrities have repeatedly been identified among Tinder's active user base. Indeed, singer and actress Hilary Duff made her new music video "Sparks" about her experiences using the dating app. On "The Tonight Show with Jimmy Fallon," the host made an account for Britney Spears while interviewing the star. While Spears has since deleted her profile, other celebrities such as Leonardo DiCaprio and Katy Perry have admitted to using the dating app.

In an interview with The Hollywood Reporter in March, Tinder cofounder Sean Rad said the company was planning to introduce verified accounts for celebrities. He attributed the reason to that some regular Tinder users would assume that celebrities' profiles were fake and immediately "swipe left," Tinder jargon for reject as a match.

The dating app is owned by IAC/InterActiveCorp (NASDAQ:IACI), who also runs Match.com and OkCupid. IAC is currently planning to spin off those companies and create a separate initial public offering.

We reached out to Tinder for comment on how the verification process works and how many accounts have been verified so far and will update the story when we hear back.

UPDATE, 2:20 p.m. EDT: A Tinder representative said that verified profiles will be verified on a case-by-case basis. The company will accept a limited number of requests and add others to a waitlist. The representative noted that only "notable public figures will be considered, including celebrities and athletes." Tinder users who wish to verifiy their profile can email verified@tinder.com for consideration.