Governor Andrew Cuomo just broke New York?s heart. Literally. He got rid of it. In a move some New Yorkers are calling ?heartless,? he?s replaced the iconic logo I Love NY with ?I [fill in the blank] NY.?
Mark Johanson
Jun 01, 2012
Will Meryl Street star in the inevitable adaptation? We hope so!
Cristina Merrill
May 31, 2012
After ditching Super Bowl ads, General Motors Co. (NYSE: GM) pivoted away from the NFL and instead entered into a five-year advertising partnership for its Chevrolet brand with the popular British soccer team Manchester United, a move meant to bolster the brand's global awareness, the company announced Thursday.
Benjamin Reeves
May 31, 2012
JCPenney knows that family does not have a rigid definition. In fact, the idea of a family in the twenty-first century is something completely malleable and evolutionary. Thus, JCPenney does not find the need to showcase one sort of familial unit. The department store features them all. So in a new Father's Day ad, JCPenney featured a same sex couple, two fathers, playing with their children.
Cavan Sieczkowski
May 31, 2012
Celebrating its 50th anniversary, Advertising Standards Agency [ASA] has dealt with over 431,000 complaints.
Jamie Lewis
May 30, 2012
A patent application filed by Sony Computer Entertainment America could interrupt gameplay to display an ad. The player will see a warning message before cutting off gameplay. After the ad is shown, the game will rewind before resuming.
Lisa Eadicicco
May 29, 2012
Since Mark Zuckerberg launched Facebook in 2004, the social network has become one of the most important centerpieces in society, especially as it becomes increasingly digital and mobile. Yet, the value of Facebook has not yet translated to revenue dollars. That may change, however, if Facebook decides to build its first-ever piece of hardware: A Facebook smartphone.
Dave Smith
May 28, 2012
Health-conscious Californians may mostly oppose smoking for its costs to public health and the economy but an aggressive tobacco industry campaign and general anti-tax sentiment may block a measure to raise taxes on smokers.
Dave Smith
May 28, 2012
The Harvard Alumni Association apologized for an entry in the 50th anniversary report for the class of 1962 in which Ted Kaczynski, the man known as the Unabomber who is serving multiple life sentences, updated his awards and current job title.
Michael Billera
May 25, 2012
Ted Kaczynski, Harvard class of 1962, can't make the 50th reunion -- he's in federal prison for life, as the Unabomber. But he still managed to submit an entry for the alumni report.
Laura Matthews
May 24, 2012
Anti-tobacco advocates in Indonesia plan to file a class action lawsuit this month using cases of child addicts in the hope of forcing tougher regulations on a society where one in three people smokes.
Dave Smith
May 24, 2012
The meteoric rise of a natural, healthy alternative to sugar - a holy grail for the food industry - might just be a little too good to be true. In two years stevia, a plant used for centuries by Paraguay's Guarani Indians, has shot to prominence in products by Coca-Cola, Danone and Merisant.
Dave Smith
May 24, 2012
Move over Lourdes because Georgia May Jagger Is the New Face of Madonna's clothing line -- Material Girl. Jagger, the daughter of Rolling Stone front man Mick Jagger, will be the new face of the brand, which is being sold now at Macy's and Canada's the Bay. Click Start to check out some photos of the beautiful Georgia May Jagger.
Carey Vanderborg
May 23, 2012
Pomegranate juice peddler POM Wonderful lost a lawsuit filed by the Federal Trade Commission claiming the company used deceptive advertising in claiming its juice could treat or prevent certain illnesses.
Joseph Orovic
May 22, 2012
President Barack Obama raised nearly twice as much as likely Republican nominee Mitt Romney in April, but the pro-Romney Restore Our Future won the battle of the Super PACs.
Jeremy White
May 21, 2012
Far from the politics of Santiago and within eyeshot of each other are two projects that epitomize a growing divide in Chile: the $10 billion HidroAysen dam scheme and the proposed Patagonia National Park.
Mark Johanson
May 19, 2012
The General Motors Co. (NYSE: GM), the largest U.S. automaker, said Friday it will not advertise during the broadcast of the 2013 Super Bowl as it shifts its advertising strategy, according to the Wall Street Journal.
Roland Li
May 18, 2012
Events hosted by George Clooney and Ricky Martin were just the beginning of a summer packed with events featuring A-list movie stars and musicians ? including Jon Bon Jovi, Mariah Carey, Sarah Jessica Parker and P!nk.
Sara Dover
May 18, 2012
Facebook may only have itself to blame for why General Motors rained on its IPO parade this week.
IBT Staff Reporter
May 17, 2012
Mitt Romney's campaign sought to temper any fallout from a planned advertisement attacking President Obama's former pastor, releasing a statement that deplored attempts at character assassination.
Jeremy White
May 17, 2012
International Business Machines Corp. (NYSE: IBM) announced a series of initiatives for cloud, or Internet-based computing, to lower costs as well as lure more customers.
David Zielenziger
May 17, 2012
J.C. Penney Co Inc shares plunged nearly 20 percent on Wednesday, their worst decline ever, wiping away $1.43 billion in market value a day after the retailer shocked Wall Street with a much worse-than-expected drop in sales and by scrapping its dividend.
IBT Staff Reporter
May 16, 2012
