TIM COOK

Shares of the world's most valuable company traded lower Wednesday after CEO Tim Cook formally unveiled the new iPhone 6S and iPhone 6S Plus.

It's become something of a tradition for Apple to bring down its online store before a big product announcement.

Apple is expected to launch the iPad Pro at its Hey Siri event Sept. 9 and it is not going to be cheap, according to reports.

S cycle iPhones may have the same exterior as a previous model, but they come with a number of benefits as well.

After the launch of the iPhone 6S and 6S plus, sales in the December quarter could top the previous year's record.

Apple may be keeping quiet about what will be unveiled at the event, but most fans already think they know.

Five years ago, Google broke up with China. A new report from The Information details plans to bring the company back to the mainland country.

Despite a slowing global smartphone market, Apple hasn't reduced its display orders for the next iPhone.

A slowing smartphone market could mean iPhone sales declining for the first time.

Together, the tech companies hope to improve iPhone and iPad experiences for the enterprise market.

Pros say today’s tech industry is on solid ground despite slip in valuations (though some beg to differ).

Momentum stocks, including Apple, Netflix and Facebook, helped lead the S&P 500 technology sector higher.

The tech company's stock was on the rebound Tuesday after a rough start to the week.

By midday, the tech company's stock was trading at more than 2 percent above its Friday market close of $105.76.

Alibaba, Apple, Facebook, Netflix, Google and Amazon were all hit hard at market opening today, raising fears of wider implications for the tech industry.

Cook said early Monday that iPhone activations and App Store sales have been breaking records over the past two weeks.

For $1, the South Korean company will let Apple iPhone users try a Galaxy or Note phone for 30 days.

The 12.9-inch iPad Pro may cannibalize some of the company's other products, including the MacBook Air, but it could still find a spot in the workplace.

The company hired 11,000 women and 2,200 African-Americans, but both groups, along with Hispanics, remain underrepresented.

Apple's next iPhone may fail, in fourth-quarter sales, to surpass its predecessor.

Apple is rumored to be working on iPad Air 3, iPad Mini and 12.9-inch iPad Pro to release later this year.