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Apple Inc. Will Overhaul Store Genius Bar By Dumping Appointments: Report

Apple Inc.'s new head of retail will implement a text message-based reservation system.

Apple Inc. (AAPL) Closes At $775 Billion Market Cap, Continuing Record Breaking Streak

Apple continues to set new records, closing at a price of $133 a share on Monday.

Apple Music Service News: Apple Is Hiring Music Journalist As It Stocks Up On Tastemaking Talent

Apple would not be the first streaming service to add music journalists to its payroll. But what will these professional music snobs bring to the table?

Apple Inc. Plans $2 Billion European Data Centers In Ireland And Denmark Powered By Renewable Energy

Apple's data centers will power its EU online services and run entirely on renewable energy

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Apple Is Making An Electric Car, And It's A Minivan, Report Says

The vehicle reportedly resembles a minivan, and will not have any of the self-driving functionality that its rival Google has been developing.

Tim Cook White House Cyber Security Summit

US Federal Government To Accept Apple Pay Starting In September

Federally run institutions, such as national parks, are part of the plan for the new mobile payment system.

Apple Inc. Recruits Auto Experts For Secret Project: Is An iCar On The Way?

Experts from Mercedes and other automakers have been recruited by Apple to work on what some think is an iCar.

Facebook, Google Will Be Noticeably Absent At Obama's Stanford Cybersecurity Speech Amid Ongoing Privacy Battle

Google, Facebook and other social networks have long complained about government surveillance, as they think it's all for naught.

Obama To Attend White House Cybersecurity Summit, Announce Executive Order On Data Sharing

The president is also expected to sign an executive order directing the government and companies to increase information sharing.

Apple Watch Upgrade Cycle: How Long Will Consumers Wait To Move Up To The Next Model?

Apple Watch is expected to have a longer replacement cycle than the iPhone. But it isn't clear just how long.

Carl Icahn: Apple Inc (AAPL) Worth $216 A Share, Values Tech Giant At More Than $1 Trillion

Icahn urged the tech giant to buy back more shares Wednesday, boosting his forecast for EPS by 20 times its value in 2015.

Apple Inc. (AAPL) Becomes First $700 Billion US Company With Record Market Cap Close

Apple is now worth twice the value of Microsoft and far outpaces its closest market cap rival, Exxon Mobil.

Apple Inc. To Build $850 Million Solar Farm As CEO Tim Cook Says 'Climate Change Is Real'

Apple CEO Tim Cook: 'We know at Apple that climate change is real. The time for action is now.'

Apple iOS 9: 5 Cool Features To Expect In The Next Mobile OS For iPhone, iPad

Apple's new mobile operating system may offer a number of features to help both pedestrians and drivers find their way around more easily.

JetBlue Is First Airline To Accept Apple Pay For Inflight Service

JetBlue passengers will be able to pay for drinks, refreshments and other amenities with their iPhone 6 or 6 Plus starting next week.

Will Cheap Smartwatches Appeal To US Consumers? Chinese Vendors Set To Flood Market As Style Buffs Await Apple Watch

Chinese smartwatches may be big business by 2016, Gartner said, but who's going to be buying them?

Apple Gets Closer On TV Service, But Can It Make It Better Than Cable?

Apple appears to be making headway in talks with programmers to offer a bundle of channels, but cable providers are resisting.

Apple Music Service Details Leaked: Cheaper Than Spotify, Better-Integrated, Smarter

Apple’s forthcoming streaming music service plans to undercut Spotify with $7.99-a-month pricing — and wage "asymmetric warfare."

aapl q1 2014 earnings first quarter tim cook

Apple Inc.’s Earnings Mark Biggest Profit For A Company Ever

The iPhone maker’s net profit of $18 billion tops energy giant ExxonMobil’s $15.9 billion record.

Apple Watch To Ship In April, Apple Inc. CEO Tim Cook Confirms

Apple's newest product category is the company's first entry into wearable devices.

Apple Inc. (AAPL) Sets Earnings Record With 74.5 Million iPhones Sold, $18B Profit

Apple's iPhone drove record-breaking earnings for the company's fiscal first quarter.

Once A Tough Market For Apple Inc., Indians Show A Growing Taste For iPhones

Apple aspirants in the largest mobile market by subscribers after China have reason for cheer as the company is stepping up sales incentives in India.