Apple wants to reassure customers that their privacy is safe and they can trust the company with all their data.
Apple can't and won't provide government authorities access to data stored on iPhones.
Privacy is considered to be a key issue for Apple, which recently launched a mobile payment system called Apple Pay.
During Charlie Rose's second segment with Tim Cook, the CEO discussed his thoughts on privacy, diversity and motivation at Apple.
Model Joy Corrigan claims that she twice alerted Apple in July about stolen nude photos from iCloud, and was told to change her password.
Motorola's smartwatch sold out in two hours earlier this month.
Apple CEO Tim Cook dissected the state of Apple with PBS host Charlie Rose in an hourlong interview.
The new Samsung ad came one day after Tim Cook said in an interview that the company could have introduced a big-screen iPhone years ago.
The deck-of-cards sized portable digital player that changed the way we listen to music is now moot.
Apple co-founder Steve Jobs' office is still on the fourth floor, just as he left it.
Georgetown law professor Adam Levitin explains how the Consumer Financial Protection Bureau could regulate Apple's new pay platform.
The first apps for the wrist-worn device will unlock your hotel room door, and find your parked car.
Despite the plethora of vendors, including Google, PayPal and Square, relatively few consumers are paying with their smartphones.
Attempting to cash in on the craze for the latest handsets from Apple, some Chinese online retailers are reportedly offering fake editions.
With the iPhone 6 Plus here, Samsung's Galaxy Note line may finally have a formidable opponent.
Making a statement in the keynote would have shown Apple was serious about change, not just talking about it.
With all the spot-on leaks leading up to the iPhone 6 launch, it's clear Apple won't be able to keep its products under wraps anymore.
Started by an ex-Facebooker and a Napster co-founder, Path limits you to 150 friends.
The company's biggest offering from Tuesday's mega event could well turn out to be its Apple Pay mobile-payment system.
U2 frontman Bono said he wanted to make the album available to “as many people as possible, because that's what our band is all about.”
Can Apple make the best phones? Check. Create new markets? Check. Put on a great show? Check. So about the diversity ...
Apple's multitasking watch didn't impress investors much, as the stock ended the day lower.