Users around the world regularly take to Twitter to report, discover and connect around events, including everything from natural disasters to cultural moments.

An example of such an event was Nov. 11’s numerical phenomenon, when two times during the day, the time and date was 11:11 on 11/11/11. Activity on Twitter peaked at 11 a.m. and 11 p.m. on that day; whether they were poking fun or waxing poetic, numerology dominated the global conversation.

Thankfully, Miguel Rios, a data visualization engineer at Twitter, took advantage of the once-in-a-lifetime opportunity and recorded all of the tweets mentioning 11:11 on 11/11/11, and formed all of the data into an incredible 24-second clip.

In the video, each “1” is a location tracking the conversation on Twitter, and the number “1” grows proportionately to the volume of tweets represented by that location. The main wave moves from left to right as each time zone experiences the phenomenon, and the wave restarts for the 11:11 p.m. occurrence.

The result is an extremely interesting display of activity, demonstrating how Twitter can unite the world during a single time-sensitive event.

Twitter said in March that people send an average of 140 million tweets per day, and over 450,000 new accounts are created every day.

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