In a world fractured by political populism and divisive voices on social media, can a video game build bridges to harmony? The Japanese auteur behind "Death Stranding" hopes so.

The much-hyped title comes out for Sony's PlayStation 4 on Friday and is the first creation of Hideo Kojima, the acclaimed designer of the Konami studio's mega-selling "Metal Gear" series, since he went independent in 2015.

Set in a post-apocalyptic future where the United States of America has broken up and a curious form of rainfall accelerates ageing, "Death Stranding" centres on a mission to deliver packages and help rebuild a communications network in what is now known as the United Cities of America.

Japanese video game designer, writer, director and producer Hideo Kojima has created "Death Stranding" which centres on a mission to deliver packages and help rebuild a communications network in the United Cities of America
Japanese video game designer, writer, director and producer Hideo Kojima has created "Death Stranding" which centres on a mission to deliver packages and help rebuild a communications network in the United Cities of America AFP / CHARLY TRIBALLEAU

Enemies abound, intent on keeping communities isolated, including the undead.

The protagonist, Sam Porter Bridges, is voiced by Norman Reedus from zombie TV drama "The Walking Dead". Other members of the A-list cast include James Bond stars Lea Seydoux and Mads Mikkelsen.

Kojima is explicit about the contemporary parallels to his storyline.

"President (Donald) Trump right now is building a wall," he told the BBC in an interview.

In Hideo Kojima's new video game "Death Stranding" he uses bridges "to represent connection -- there are options to use them or break them. It's about making people think about the meaning of connection"
In Hideo Kojima's new video game "Death Stranding" he uses bridges "to represent connection -- there are options to use them or break them. It's about making people think about the meaning of connection" AFP / CHARLY TRIBALLEAU

"Then you have Brexit, where the UK is trying to leave the EU, and it feels like there are lots of walls and people thinking only about themselves in the world.

"In 'Death Stranding' we're using bridges to represent connection -- there are options to use them or break them. It's about making people think about the meaning of connection."

The concept goes as far as blocking any option to interact negatively with other players, according to Kojima. Instead, you can give them positive feedback and leave items for others to use.

It is a far cry from the all-against-one, fight-to-the death option on the hugely popular game "Fortnite", or the hate-filled commentary of so much social media.

AFPTV / Mathieu CHAMPEAU

Titles like "Fortnite" and "Call of Duty" rely on bursts of furious action, and are lucrative propositions on the e-sports circuit.

Mad Max meets Postman Pat

But Marc Alonso, a gaming expert at the market research provider Euromonitor International in London, noted that the most-bought title so far this year was the more immersive "Red Dead: Redemption II".

"So there's definitely room for that alongside the e-sports side of it," he told AFP, predicting "Death Stranding" will prove "one of the most influential and popular games of the year".

"It pushes the frontiers of gaming and cinematography. It's essentially an interactive movie and that's something we're seeing more of, like in Redemption, with clear storylines that are well crafted and well acted," Alonso said.

"'Death Stranding' is taking that to the next level, and Kojima's many Metal Gear fans will help it boom."

Still, the slow pace of the game-play and the surreal nature of some of the narrative have attracted adverse comment from a few reviewers.

One otherwise laudatory review at thesixthaxis.com said 'Death Stranding' mixed various storylines including "Mad Max" and "Postman Pat", adding its own "very odd focus on bodily excretions".

On metacritic.com, "Death Stranding" scores a favourable aggregate score of 84 percent. The word "masterpiece" crops up in several appraisals of the game.

Its backers at Sony are banking on that translating into Christmas season sales to sustain the PS4 console business in the face of competition from mobile and streaming platforms.

A PC version is due out next year, as is a next-generation PlayStation 5 console.

But there is no word yet on a version of the game for Microsoft's Xbox, after Kojima went into partnership with Sony following his departure four years ago from Konami.