Vine Co-Founder Dom Hofmann Is Creating A Follow-Up To The App
The short-form video app Vine was shuttered earlier this year and has since been reduced to a video archive where users can continue watching videos. Interestingly, Vine’s co-founder and former CEO Dom Hofmann has announced that he’s planning on developing a successor to Vine.
“I’m going to work on a fallow-up to Vine. I’ve been feeling it myself for some time and have seen a lot of tweet, dms, etc,” Hofmann said on his Twitter page. The Vine co-founder also said that he will be funding the development of the new app himself and it will be considered an “outside project” that’s separate from Interspace, a startup that Hofmann is currently running and which he describes as his “first priority.”
Hofmann didn’t give out any other information on what the his new app will be, but calling it a “follow-up” to Vine may imply that it might be a whole new type of video-centric app. The original Vine app allowed users to record looping six-second video clips for other Vine users to see. Although the app was originally intended to be a new way to share memorable moments in the form of short videos, Vine became widely popular as a source of entertainment.
Vine was founded by Hofmann alongside Rus Yusupov and Colin Kroll in June 2012. The company was acquired by Twitter in October of the same year for a reported $30 million. At the peak of its popularity, Vine reportedly had 200 million active users. Most average Twitter users never really used the app, but it did become a popular tool for creators and entertainers. Vine even became one of the best sources of comedy on social media and it even caught the attention of brands, as pointed out by Mashable.
Despite Vine’s popularity, it struggled to grow its user base and Twitter announced late last year that it would be shuttering the service to concentrate on its own live streaming features, according to Digital Trends. Twitter officially ended support for Vine in January 2017 and the company turned the app into Vine Camera. The app allowed users to record looping six-second videos, but can only be saved to the camera roll or shared on Twitter. The company also set up a repository where fans can continue watching previously shared Vines.
Hofmann actually stepped down as Vine’s CEO in 2014. In 2015, Hofmann released an iOS app called Byte, which is a mix between a creative tool and a social network. Byte features a social feed where users can browse and discover other people’s creations, while also letting them make creations of their own. Another app that Hofmann created was Peach, which functions like a mix between Twitter and Slack. The app was a simple and unique way of connecting with friends and even gained a bit of popularity last year.
With Hofmann announcing plans to create a follow-up to Vine, it’s likely that he would apply some of the things he has learned from Byte and Peach. For now, Hofmann is keeping quiet on what his new app will be, and he even declined to provide additional information to Business Insider.
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