Walmart Has Plans To Venture Into The Metaverse With Virtual Goods, NFTs

Retail giant Walmart has given clues that it plans to join the virtual world and claim its spot in the Metaverse with some recent trademark application filings.

Walmart filed a trademark application on Dec. 30 for “Financial services, namely, providing a digital currency and a digital token of value for use by members on an online community via a global computer network,” according to the U.S. Patent and Trademark Office.

Several other applications have also been filed but Walmart has kept its specific intentions for the trademarks under the radar.

Walmart did say in a statement that it is, “continuously exploring how emerging technologies may shape future shopping experiences. We are testing new ideas all the time. Some ideas become products or services that make it to customers. And some we test, iterate, and learn from.”

Some information from the filings include plans to sell virtual goods like electronics, appliances, apparel, home goods, toys, and personal care products.

The Arkansas-based company has also expressed interest in creating its own cryptocurrency payment method and collection of NFTs.

Other companies that have also already started their venture into the Metaverse include Nike, Ralph Lauren, Bumble, and Disney.