Walmart
The Walmart logo is seen on a store in Washington, D.C., March 1, 2019. Walmart is now using virtual reality headsets to find out which of its employees have the aptitude to take on  managerial roles. The VR skills assessment is part of the company’s selection process to find new middle managers. NICHOLAS KAMM/AFP/Getty Images

Walmart (WMT) is the latest retailer to compete with Amazon’s Prime Day sale by holding its own savings opportunity. The Walmart sale will run from July 14 to 17.

The Walmart sale coincides with Amazon’s Prime Day sale but starts earlier and lasts longer. Amazon’s Prime Day runs July 15 and 16.

Walmart said it plans to release a number of “special buys” and “rollbacks,” on its website, Walmart.com, which it promises will include deals of more than $100 on products such as HP laptops, and Dyson vacuums, Business Insider reported.

Walmart isn’t alone in its attempts to steal consumers from Amazon during its Prime Day savings event, as Target has launched Deal Days during the same time as Prime Day and eBay has announced a sale starting July 1. eBay will also hold its Crash Sale during Prime Day should Amazon’s site crash due to consumer volume, the news outlet said.

Shares of Walmart stock were down 0.07 percent as of 2:28 p.m. ET on Thursday.

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Walmart