What Is Jay-Z’s Net Worth? Rapper Grows Empire With Monogram Cannabis Brand
The billion-dollar empire of Jay-Z has gotten even bigger as the rapper turned mogul has entered the cannabis business.
The cannabis line is just the latest business venture for Shawn Carter, who has an estimated net worth of $1 billion, according to Celebrity Net Worth. He is also an investor in D’Usse cognac, streaming service Tidal, and entertainment heavyweight Roc Nation. He is also married to singer and entrepreneur Beyonce, who has an estimated net worth of $500 million, according to Celebrity Net Worth.
Jay-Z’s premium cannabis line, Monogram, developed with Calvia, launched on Thursday, featuring a series of strains that retail from $40 to $70 in pre-rolled cigars, joints, and tins of cannabis flower that have been designated as light, medium, and heavy.
Jay-Z said that the brand’s vision is “cannabis redefined,” saying “I created Monogram to give cannabis the respect it deserves by showcasing the tremendous hard work, time and care that go into crafting a superior smoke. Monogram products are next level when it comes to quality and consistency and we’re just getting started.”
All of the Monogram products are available for purchase on the Monogram e-commerce site as well as the Caliva website and select Caliva store locations. The cannabis brand is also available for delivery across the Greater Los Angeles and Bay Area markets.
Caliva teamed up with Jay-Z in July 2019, announcing that it was developing a cannabis line that was based on the “Holy Grail” singer’s vision. The line was developed through three tenets care, dignity, and consistency, and 18 months of “careful strain selection” and “meticulous cultivation practices.”
In November, Caliva was acquired by SPAC company, Subversive Capital Acquisition Corp., along with cannabis company Left Coast Ventures, forming The Parent Company, in which Jay-Z is the chief visionary officer.
According to The Parent Company, it is anticipated to be the largest publicly traded cannabis company in California. It told CNBC that it expects to have the greatest consumer exposure of any cannabis company in California, reaching 75% of consumers in the state by the end of 2021 and nearly 90% by the end of 2022.
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