What Peloton Users Will Get From Beyonce Deal

Peloton (PTON) members are going to get a star-powered jolt to their workouts with a little help from Beyonce.

The fitness company and super singer just struck a deal that will feature cuts from her "Homecoming" album in all sorts of classes, including indoor cycling, running, strength, bootcamp, yoga, and meditation. Neither side disclosed the financial details.

“I’ve been a Peloton member for several years, and I’m excited to partner with a company that helps people young and old, be the best versions of themselves,” Beyonce said.

Peloton described the partnership as a way to provide members with "an engaging and motivating experience" and "better options for staying healthy and happy."

Peloton will offer the Beyonce content at no cost for30 days through the Peloton app as well as Bike, Bike+, and Tread+. After the free trial , the monthly price is $12.99 for the app and $39 for the programs with equipment.

And, building off Beyonce's "Homecoming" album, Peloton will give free two-year digital memberships to students at 10 historically Black colleges and universities, which held their homecomings virtually this fall. The deadline to sign up is Nov. 30.

The schools: Bennett College, Clark Atlanta University, Grambling State University, Hampton University, Howard University, Morehouse College, Morehouse School of Medicine, Spelman College, Texas Southern University, and Wilberforce University.

After the announcement, Peloton regains losses from Monday. Shares were down 6% early Tuesday, compared with 25% the day before.

News by pharmaceutical giant Pfizer of an effective COVID-19 vaccine lifted the markets broadly, but sank Peloton. A vaccine would mean a return to normal life and could upend the stay-at-home trend, CNBC reported.

The pandemic bumped up sales of consumer fitness equipment when lockdowns closed fitness centers for months on end.

Shares of Peloton were trading at $94.66 as of 10:51 a.m. EST, down $5.35 or 5.35%.