Which YouTube Beauty Guru Has The Biggest Net Worth: James Charles, Tati Westbrook Or Jeffree Star?

Although some of the latest news coming out about the beauty world has been riddled with drama, YouTube makeup gurus have more to offer than the occasional feud. James Charles, Tati Westbrook, and Jeffree Star are among the lucky individuals who shot to fame by using the video platform to make unique contributions to the beauty industry.

While the web stars have had their fair share of ups and downs with one another over the years, the amount of money that they have raked in from their various palettes and cosmetic deals are the reason why they have become some of the biggest names among beauty vloggers.

The amount of success that they have been able to achieve begs the question: which YouTube beauty guru between the three has the biggest net worth in 2020?

Tati Westbrook

Along with the more than 9M subscribers who follow her beauty vlogs on YouTube, Westbrook also has an impressive social media presence with more than 2.7M followers on Instagram. Outside of social media, the 38-year-old started her own company called Halo Beauty, which sells a variety of vitamins and subscriptions with prices ranging from $22.45 to $75.90.

Celebrity Net Worth reported in 2019 that Westbrook was making between $1M-$2M per year from YouTube with an estimated net worth of $6M.

James Charles

The 21-year-old first shot to fame in 2016 after he was tapped to be CoverGirl’s first male spokesperson, one year after launching his self-titled channel on YouTube. Along with appearing in campaigns with brand ambassador Katy Perry, Charles’ face became synonymous with the CoverGirl’s So Lashy! by BlastPro Mascara. Since then, Charles’ channel has received over 2.3B views.

Although Charles had a rough 2019 following a public feud with Westbrook that resulted in him losing a few million followers across his social accounts, his net worth didn’t suffer as a result. Charles is believed to earn at least $5M per year from his YouTube channel, per Celebrity Net Worth. The beauty guru also started the apparel line Sisters (a word he uses to refer to his fans) and launched his popular Morphe X James Charles palette in November 2019, which retails for $39.

Charles reportedly has a net worth of $22M.

Jeffree Star

While he may have found himself at the center of numerous controversial scandals this year, Star, 34, has made it clear that he continues to keep his eye on the prize. Forbes reported that the makeup mogul raked in $18M in 2018 through his makeup videos and YouTube tutorials, making him one of the top-earning creators on YouTube. Currently, he has 17.6M subscribers on the platform.

Star also used the site to help launch his Jeffree Star Cosmetics business in 2014. Since then, Forbes has estimated that the beauty star has sold an estimated $100M in products.

The beauty guru appears to have the biggest net worth between himself, Charles, and Westbrook. Star is reportedly worth $200M.