White Claw’s 8% Surge And 6 Other Hard Seltzers Coming Summer 2021

Several new hard seltzers are coming out just in time for the summer, including the recently released White Claw Surge – an 8% alcohol by volume beverage that is debuting in the U.S. in blood orange and cranberry flavors.

The new Surge is one of a series of new products being introduced by White Claw this year. The company is also launching three new flavors - strawberry, pineapple, and blackberry – of its original hard seltzer in a 5% ABV, which will be sold in a variety pack along with its mango flavor.

White Claw is not the only hard seltzer making a move with higher alcohol content beverage this summer, as Truly introduced an Extra Hard Seltzer in March with an 8% ABV. The hard seltzer, sold in 16-ounce cans, comes in black raspberry and peach mango flavors.

Together, White Claw and Truly make up 75% of the hard seltzer market, but they are not the only players in the industry that saw sales grow 121% to $4.4 billion in the 52-week period that ended March 27, according to Nielsen, as reported by CNN.

Coca-Cola has also partnered up with Molson Coors to launch Topo Chico Hard Seltzer in the U.S. in March. The hard seltzer is available in lemon-lime, mango, strawberry guava, and pineapple flavors.

Hornitos also launched a Tequila Seltzer that hit shelves in March in lime and mango flavors while Heineken and Hornell Brewing Company unveiled the new AriZona SunRise Hard Setlzer in March with a 4.6% ABV in mango, cherry, lemon, and grapefruit flavors.

Two Lane Hard Seltzer, a partnership between Constellation Brands and country singer Luke Bryan, debuted in March, offering a 4.5% ABV beverage in cherry limeade, peach tea, blueberry lemonade, and watermelon punch. It is only available in Tennessee, Alabama, Georgia, Florida, North Carolina, South Carolina, and Virginia.

And rapper Travis Scott has revealed his Cacti Agave Spiked Seltzer, which is now available in stores. The hard seltzer has developed in partnership with Anheuser-Busch and has a 7% ABV with three flavor options – lime, pineapple, and strawberry.