Why Are Kanye West's Yeezy Gap Clothes Displayed In Giant Trash Bags On Shop Floors?
Kanye West, also known as "Ye," caused a stir on social media Wednesday for reportedly requesting to have his GAP clothing line for Yeezy be displayed out of trash bags. A photo of one of the displays was posted on Twitter and went viral.
The display choice was described as a "social experiment" or an attempt to be controversial. Along with the trash bags, the rapper had instructed employees to not help customers chose sizes.
A Twitter user claimed that a sales associate said West became upset when he saw the clothes displayed on hangers.
"This is how they are selling Yeezy GAP. The sales associate said Ye got mad when he saw they had it on hangers and this is how he wanted it. They won't help you find ur size too, you just have to just dig through everything," a Twitter user posted.
West teamed up with Balenciaga's creative director Demna Gvasalia in February to design the Yeezy X Gap line that includes shirts, sweatpants, tanks, hats and more ranging from $80-$340.
The most popular item is a hoodie that has the classic GAP logo on the front with a dove on the back that costs $240.
"The first eight styles reflect timeless silhouettes translated through the lens of Ye and Demna's shared vision of utilitarian design," read a press release at the time the brand was released.
The designs "pay tribute to Gap's timeless American icons rendered anew in wash, hue and silhouette," the release said.
West has also described the dove in the GAP X Yeezy design as a symbol of "hope for the future."
Some users said that the design choices mock financially disadvantaged people by making clothing that might be worn by the homeless seem "edgy."
"Balenciaga & Kanye's fetish with the homeless as 'fashion muses' it's everything that is wrong with billionaires...they no longer see the plight of people, they don't see humans that are suffering, they see opportunities to be 'edgy' and profit from it...it's disgusting," one Twitter user posted.
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